#AD389E#AD389E

#AD389E is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.6% C 0.190 H 333.4°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#AD389E
RGB	rgb(173, 56, 158)
HSL	hsl(308, 51%, 45%)
HSV	hsv(308, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 8.7%, 32.2%)
CIE-LAB	lab(44.49, 58.83, -31.08)
CIE-LCH	lch(44.49, 66.54, 332.15°)
OKLab	oklab(54.64% 0.1699 -0.0851)
OKLCH	oklch(54.64% 0.19 333.4)
XYZ	xyz(24.8194, 14.1832, 33.7716)
Luminance	0.1418 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD389E #38AD47

analogous

#8138AD #AD389E #AD3864

triadic

#AD389E #9EAD38 #389EAD

tetradic

#AD389E #AD8138 #38AD47 #3864AD

square

#AD389E #AD8138 #38AD47 #3864AD

split-complementary

#AD389E #64AD38 #38AD81

monochromatic

#511A4A #7F2974 #AD389E #C959BB #D887CE

Accessibility & contrast

On white

5.47

#AD389E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AD389E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD389E

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD389E	#FFFFFF	#000000	##FFFFFF
##AD389E	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#355EA1

Deuteranopia (green-blind)

#5D6F9B

Tritanopia (blue-blind)

#B54266

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad389e;
/* rgb */ color: rgb(173, 56, 158);
/* oklch */ color: oklch(54.6% 0.190 333.4);

Tailwind

colors: {
  custom: {
    50: '#c978bb',
    500: '#ad389e',
    950: '#000000',
  },
}

SCSS

$custom: #ad389e;
$custom-light: #c978bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad389e",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 158
  },
  "hsl": {
    "h": 307.692,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54641,
    "c": 0.19,
    "h": 333.4
  },
  "luminance": 0.14181
}

Semantic roles & 50–950 ramp

primary

#AD389E

secondary

#7FC287

accent

#DB5F4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD389E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →