#AD3899#AD3899

#AD3899 is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.4% C 0.186 H 335.4°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD3899
RGB	rgb(173, 56, 153)
HSL	hsl(310, 51%, 45%)
HSV	hsv(310, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 11.6%, 32.2%)
CIE-LAB	lab(44.25, 58.05, -28.46)
CIE-LCH	lch(44.25, 64.65, 333.88°)
OKLab	oklab(54.39% 0.1694 -0.0775)
OKLCH	oklch(54.39% 0.186 335.4)
XYZ	xyz(24.3978, 14.0146, 31.5509)
Luminance	0.1401 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3899 #38AD4C

analogous

#8638AD #AD3899 #AD385F

triadic

#AD3899 #99AD38 #3899AD

tetradic

#AD3899 #AD8638 #38AD4C #385FAD

square

#AD3899 #AD8638 #38AD4C #385FAD

split-complementary

#AD3899 #5FAD38 #38AD86

monochromatic

#511A47 #7F2970 #AD3899 #C959B6 #D887CA

Accessibility & contrast

On white

5.52

#AD3899 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD3899 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3899

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3899	#FFFFFF	#000000	##FFFFFF
##AD3899	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385D9C

Deuteranopia (green-blind)

#5F6F96

Tritanopia (blue-blind)

#B54064

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad3899;
/* rgb */ color: rgb(173, 56, 153);
/* oklch */ color: oklch(54.4% 0.186 335.4);

Tailwind

colors: {
  custom: {
    50: '#c978b7',
    500: '#ad3899',
    950: '#000000',
  },
}

SCSS

$custom: #ad3899;
$custom-light: #c978b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3899",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 153
  },
  "hsl": {
    "h": 310.256,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54388,
    "c": 0.18626,
    "h": 335.4
  },
  "luminance": 0.14012
}

Semantic roles & 50–950 ramp

primary

#AD3899

secondary

#7FC28A

accent

#DB654D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140A11

muted

#827C80

Preview Lab

Preview with #AD3899

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →