#AD3894#AD3894

#AD3894 is a mid, vivid pink. Relative luminance 0.139; OKLCH L 54.1% C 0.183 H 337.5°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD3894
RGB	rgb(173, 56, 148)
HSL	hsl(313, 51%, 45%)
HSV	hsv(313, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 14.5%, 32.2%)
CIE-LAB	lab(44.02, 57.29, -25.82)
CIE-LCH	lch(44.02, 62.84, 335.74°)
OKLab	oklab(54.14% 0.1687 -0.07)
OKLCH	oklch(54.14% 0.183 337.5)
XYZ	xyz(23.9935, 13.8528, 29.4214)
Luminance	0.1385 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3894 #38AD51

analogous

#8C38AD #AD3894 #AD3859

triadic

#AD3894 #94AD38 #3894AD

tetradic

#AD3894 #AD8C38 #38AD51 #3859AD

square

#AD3894 #AD8C38 #38AD51 #3859AD

split-complementary

#AD3894 #59AD38 #38AD8C

monochromatic

#511A45 #7F296C #AD3894 #C959B1 #D887C7

Accessibility & contrast

On white

5.57

#AD3894 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#AD3894 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3894

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3894	#FFFFFF	#000000	##FFFFFF
##AD3894	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C5D97

Deuteranopia (green-blind)

#616F91

Tritanopia (blue-blind)

#B63E61

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad3894;
/* rgb */ color: rgb(173, 56, 148);
/* oklch */ color: oklch(54.1% 0.183 337.5);

Tailwind

colors: {
  custom: {
    50: '#c978b3',
    500: '#ad3894',
    950: '#000000',
  },
}

SCSS

$custom: #ad3894;
$custom-light: #c978b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3894",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 148
  },
  "hsl": {
    "h": 312.821,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54143,
    "c": 0.18262,
    "h": 337.5
  },
  "luminance": 0.13851
}

Semantic roles & 50–950 ramp

primary

#AD3894

secondary

#7FC28D

accent

#DB6B4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3894

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →