#AD388D#AD388D

#AD388D is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.8% C 0.178 H 340.5°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD388D
RGB	rgb(173, 56, 141)
HSL	hsl(316, 51%, 45%)
HSV	hsv(316, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 18.5%, 32.2%)
CIE-LAB	lab(43.71, 56.26, -22.07)
CIE-LCH	lch(43.71, 60.43, 338.58°)
OKLab	oklab(53.81% 0.1675 -0.0594)
OKLCH	oklch(53.81% 0.178 340.5)
XYZ	xyz(23.4561, 13.6379, 26.5912)
Luminance	0.1364 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD388D #38AD58

analogous

#9238AD #AD388D #AD3853

triadic

#AD388D #8DAD38 #388DAD

tetradic

#AD388D #AD9238 #38AD58 #3853AD

square

#AD388D #AD9238 #38AD58 #3853AD

split-complementary

#AD388D #53AD38 #38AD92

monochromatic

#511A42 #7F2967 #AD388D #C959AB #D887C2

Accessibility & contrast

On white

5.63

#AD388D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD388D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD388D

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD388D	#FFFFFF	#000000	##FFFFFF
##AD388D	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405B8F

Deuteranopia (green-blind)

#646E8A

Tritanopia (blue-blind)

#B73B5D

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad388d;
/* rgb */ color: rgb(173, 56, 141);
/* oklch */ color: oklch(53.8% 0.178 340.5);

Tailwind

colors: {
  custom: {
    50: '#c978ae',
    500: '#ad388d',
    950: '#000000',
  },
}

SCSS

$custom: #ad388d;
$custom-light: #c978ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad388d",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 141
  },
  "hsl": {
    "h": 316.41,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.53813,
    "c": 0.17775,
    "h": 340.5
  },
  "luminance": 0.13636
}

Semantic roles & 50–950 ramp

primary

#AD388D

secondary

#7FC291

accent

#DB744D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD388D

Body copy rendered with the generated semantic roles for this colour.

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