#AD384E#AD384E

#AD384E is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.6% C 0.152 H 13.2°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX#AD384E
RGBrgb(173, 56, 78)
HSLhsl(349, 51%, 45%)
HSVhsv(349, 68%, 68%)
CMYKcmyk(0%, 67.6%, 54.9%, 32.2%)
CIE-LABlab(41.63, 49.09, 13.83)
CIE-LCHlch(41.63, 51.00, 15.73°)
OKLaboklab(51.61% 0.1481 0.0347)
OKLCHoklch(51.61% 0.152 13.2)
XYZxyz(20.0247, 12.2653, 8.5192)
Luminance0.1226 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD384E #38AD97
analogous
#AD3889 #AD384E #AD5D38
triadic
#AD384E #4EAD38 #384EAD
tetradic
#AD384E #89AD38 #38AD97 #5D38AD
square
#AD384E #89AD38 #38AD97 #5D38AD
split-complementary
#AD384E #38AD5D #3889AD
monochromatic
#511A24 #7F2939 #AD384E #C9596E #D88796

Accessibility & contrast

On white

6.08
#AD384E on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.45
#AD384E on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD384E
6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD384E#FFFFFF#000000##FFFFFF
##AD384E1.006.083.456.08
#FFFFFF6.081.0021.001.00
#0000003.4521.001.0021.00
##FFFFFF6.081.0021.001.00

Color blindness preview

Protanopia (red-blind)
#54534E
Deuteranopia (green-blind)
#736B4B
Tritanopia (blue-blind)
#BD2141
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad384e;
/* rgb */ color: rgb(173, 56, 78);
/* oklch */ color: oklch(51.6% 0.152 13.2);
Tailwind
colors: {
  custom: {
    50: '#cb767f',
    500: '#ad384e',
    950: '#000000',
  },
}
SCSS
$custom: #ad384e;
$custom-light: #cb767f;
$custom-dark: #000000;
JSON
{
  "hex": "#ad384e",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 78
  },
  "hsl": {
    "h": 348.718,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.51605,
    "c": 0.15214,
    "h": 13.2
  },
  "luminance": 0.12263
}

Semantic roles & 50–950 ramp

primary
#AD384E
secondary
#7FC2B6
accent
#DBC04D
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#14090A
muted
#837B7C

Preview Lab

Preview with #AD384E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD384E Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva