#AD384D#AD384D

#AD384D is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.6% C 0.152 H 13.7°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).

Color values

HEX	#AD384D
RGB	rgb(173, 56, 77)
HSL	hsl(349, 51%, 45%)
HSV	hsv(349, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 55.5%, 32.2%)
CIE-LAB	lab(41.61, 49.01, 14.42)
CIE-LCH	lch(41.61, 51.09, 16.40°)
OKLab	oklab(51.58% 0.1477 0.0361)
OKLCH	oklch(51.58% 0.152 13.7)
XYZ	xyz(19.9891, 12.2511, 8.3318)
Luminance	0.1225 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD384D #38AD98

analogous

#AD3887 #AD384D #AD5E38

triadic

#AD384D #4DAD38 #384DAD

tetradic

#AD384D #87AD38 #38AD98 #5E38AD

square

#AD384D #87AD38 #38AD98 #5E38AD

split-complementary

#AD384D #38AD5E #3887AD

monochromatic

#511A24 #7F2938 #AD384D #C9596D #D88796

Accessibility & contrast

On white

6.09

#AD384D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD384D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD384D

6.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD384D	#FFFFFF	#000000	##FFFFFF
##AD384D	1.00	6.09	3.45	6.09
#FFFFFF	6.09	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55534D

Deuteranopia (green-blind)

#736B4A

Tritanopia (blue-blind)

#BD2140

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad384d;
/* rgb */ color: rgb(173, 56, 77);
/* oklch */ color: oklch(51.6% 0.152 13.7);

Tailwind

colors: {
  custom: {
    50: '#cb767e',
    500: '#ad384d',
    950: '#000000',
  },
}

SCSS

$custom: #ad384d;
$custom-light: #cb767e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad384d",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 77
  },
  "hsl": {
    "h": 349.231,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.51581,
    "c": 0.15207,
    "h": 13.7
  },
  "luminance": 0.12248
}

Semantic roles & 50–950 ramp

primary

#AD384D

secondary

#7FC2B6

accent

#DBC14D

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD384D

Body copy rendered with the generated semantic roles for this colour.

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