#AD384B#AD384B

#AD384B is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.5% C 0.152 H 14.8°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#AD384B
RGB	rgb(173, 56, 75)
HSL	hsl(350, 51%, 45%)
HSV	hsv(350, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 56.6%, 32.2%)
CIE-LAB	lab(41.57, 48.85, 15.61)
CIE-LCH	lch(41.57, 51.29, 17.72°)
OKLab	oklab(51.53% 0.1469 0.0388)
OKLCH	oklch(51.53% 0.152 14.8)
XYZ	xyz(19.9196, 12.2233, 7.9656)
Luminance	0.1222 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD384B #38AD9A

analogous

#AD3886 #AD384B #AD5F38

triadic

#AD384B #4BAD38 #384BAD

tetradic

#AD384B #86AD38 #38AD9A #5F38AD

square

#AD384B #86AD38 #38AD9A #5F38AD

split-complementary

#AD384B #38AD5F #3886AD

monochromatic

#511A23 #7F2937 #AD384B #C9596B #D88794

Accessibility & contrast

On white

6.10

#AD384B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD384B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD384B

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD384B	#FFFFFF	#000000	##FFFFFF
##AD384B	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55534B

Deuteranopia (green-blind)

#736B48

Tritanopia (blue-blind)

#BD2040

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad384b;
/* rgb */ color: rgb(173, 56, 75);
/* oklch */ color: oklch(51.5% 0.152 14.8);

Tailwind

colors: {
  custom: {
    50: '#cb767d',
    500: '#ad384b',
    950: '#000000',
  },
}

SCSS

$custom: #ad384b;
$custom-light: #cb767d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad384b",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 75
  },
  "hsl": {
    "h": 350.256,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.51534,
    "c": 0.15197,
    "h": 14.8
  },
  "luminance": 0.12221
}

Semantic roles & 50–950 ramp

primary

#AD384B

secondary

#7FC2B7

accent

#DBC44D

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD384B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →