#AD3848#AD3848

#AD3848 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.5% C 0.152 H 16.4°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD3848
RGB	rgb(173, 56, 72)
HSL	hsl(352, 51%, 45%)
HSV	hsv(352, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 58.4%, 32.2%)
CIE-LAB	lab(41.51, 48.63, 17.39)
CIE-LCH	lch(41.51, 51.64, 19.68°)
OKLab	oklab(51.47% 0.1457 0.0429)
OKLCH	oklch(51.47% 0.152 16.4)
XYZ	xyz(19.8193, 12.1832, 7.4376)
Luminance	0.1218 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3848 #38AD9D

analogous

#AD3882 #AD3848 #AD6338

triadic

#AD3848 #48AD38 #3848AD

tetradic

#AD3848 #82AD38 #38AD9D #6338AD

square

#AD3848 #82AD38 #38AD9D #6338AD

split-complementary

#AD3848 #38AD63 #3882AD

monochromatic

#511A22 #7F2935 #AD3848 #C95968 #D88792

Accessibility & contrast

On white

6.11

#AD3848 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD3848 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3848

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3848	#FFFFFF	#000000	##FFFFFF
##AD3848	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565248

Deuteranopia (green-blind)

#736B45

Tritanopia (blue-blind)

#BD1F3F

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3848;
/* rgb */ color: rgb(173, 56, 72);
/* oklch */ color: oklch(51.5% 0.152 16.4);

Tailwind

colors: {
  custom: {
    50: '#cc767a',
    500: '#ad3848',
    950: '#000000',
  },
}

SCSS

$custom: #ad3848;
$custom-light: #cc767a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3848",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 72
  },
  "hsl": {
    "h": 351.795,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.51467,
    "c": 0.15189,
    "h": 16.4
  },
  "luminance": 0.1218
}

Semantic roles & 50–950 ramp

primary

#AD3848

secondary

#7FC2B9

accent

#DBC74D

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD3848

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →