#AD383D#AD383D
#AD383D is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.2% C 0.152 H 22.0°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).
Color values
| HEX | #AD383D |
|---|---|
| RGB | rgb(173, 56, 61) |
| HSL | hsl(357, 51%, 45%) |
| HSV | hsv(357, 68%, 68%) |
| CMYK | cmyk(0%, 67.6%, 64.7%, 32.2%) |
| CIE-LAB | lab(41.30, 47.88, 23.91) |
| CIE-LCH | lch(41.30, 53.52, 26.54°) |
| OKLab | oklab(51.25% 0.1413 0.057) |
| OKLCH | oklch(51.25% 0.152 22) |
| XYZ | xyz(19.4920, 12.0522, 5.7139) |
| Luminance | 0.1205 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.78
Cardinal
#C41E3A
ΔE00 4.51
Brown
#A52A2A
ΔE00 4.60
Dusty Red
#B9484E
ΔE00 4.96
Lipstick Red
#C0022F
ΔE00 5.12
Rose Red
#BE013C
ΔE00 5.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD383D #38ADA8
analogous
#AD3877 #AD383D #AD6E38
triadic
#AD383D #3DAD38 #383DAD
tetradic
#AD383D #77AD38 #38ADA8 #6E38AD
square
#AD383D #77AD38 #38ADA8 #6E38AD
split-complementary
#AD383D #38AD6E #3877AD
monochromatic
#511A1C #7F292D #AD383D #C9595E #D8878B
Accessibility & contrast
On white
6.16
#AD383D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.41
#AD383D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD383D
6.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD383D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD383D | 1.00 | 6.16 | 3.41 | 6.16 |
| #FFFFFF | 6.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#57523C
Deuteranopia (green-blind)
#756B3A
Tritanopia (blue-blind)
#BE1B3B
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad383d; /* rgb */ color: rgb(173, 56, 61); /* oklch */ color: oklch(51.2% 0.152 22.0);
Tailwind
colors: {
custom: {
50: '#cc7672',
500: '#ad383d',
950: '#000000',
},
}SCSS
$custom: #ad383d; $custom-light: #cc7672; $custom-dark: #000000;
JSON
{
"hex": "#ad383d",
"rgb": {
"r": 173,
"g": 56,
"b": 61
},
"hsl": {
"h": 357.436,
"s": 51.092,
"l": 44.902
},
"oklch": {
"l": 0.51246,
"c": 0.15235,
"h": 22
},
"luminance": 0.1205
}Semantic roles & 50–950 ramp
primary
#AD383D
secondary
#7FC2BF
accent
#DBD54D
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150908
muted
#837B7B