#AD37C4#AD37C4

#AD37C4 is a mid, highly saturated purple. Relative luminance 0.156; OKLCH L 56.7% C 0.222 H 320.6°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX	#AD37C4
RGB	rgb(173, 55, 196)
HSL	hsl(290, 56%, 49%)
HSV	hsv(290, 72%, 77%)
CMYK	cmyk(11.7%, 71.9%, 0%, 23.1%)
CIE-LAB	lab(46.45, 65.72, -50.36)
CIE-LCH	lch(46.45, 82.80, 322.54°)
OKLab	oklab(56.72% 0.1715 -0.141)
OKLCH	oklch(56.72% 0.222 320.6)
XYZ	xyz(28.5624, 15.6036, 53.7212)
Luminance	0.1560 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37C4 #4EC437

analogous

#6737C4 #AD37C4 #C43795

triadic

#AD37C4 #C4AD37 #37C4AD

tetradic

#AD37C4 #C46737 #4EC437 #3795C4

square

#AD37C4 #C46737 #4EC437 #3795C4

split-complementary

#AD37C4 #95C437 #37C467

monochromatic

#591C64 #832A94 #AD37C4 #C265D4 #D594E1

Accessibility & contrast

On white

5.10

#AD37C4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#AD37C4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37C4

5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37C4	#FFFFFF	#000000	##FFFFFF
##AD37C4	1.00	5.10	4.12	5.10
#FFFFFF	5.10	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0066C8

Deuteranopia (green-blind)

#4672C1

Tritanopia (blue-blind)

#AE527A

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad37c4;
/* rgb */ color: rgb(173, 55, 196);
/* oklch */ color: oklch(56.7% 0.222 320.6);

Tailwind

colors: {
  custom: {
    50: '#c979d6',
    500: '#ad37c4',
    950: '#000000',
  },
}

SCSS

$custom: #ad37c4;
$custom-light: #c979d6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37c4",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 196
  },
  "hsl": {
    "h": 290.213,
    "s": 56.175,
    "l": 49.216
  },
  "oklch": {
    "l": 0.5672,
    "c": 0.22201,
    "h": 320.6
  },
  "luminance": 0.15602
}

Semantic roles & 50–950 ramp

primary

#AD37C4

secondary

#95CC8B

accent

#DF4861

background

#FCF7FD

surface

#F9EEFA

border

#D2C9D3

text

#140A14

muted

#827C83

Preview Lab

Preview with #AD37C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →