#AD37C3#AD37C3

#AD37C3 is a mid, highly saturated purple. Relative luminance 0.156; OKLCH L 56.7% C 0.221 H 320.9°. Best body text is #FFFFFF at 5.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD37C3
RGB	rgb(173, 55, 195)
HSL	hsl(291, 56%, 49%)
HSV	hsv(291, 72%, 76%)
CMYK	cmyk(11.3%, 71.8%, 0%, 23.5%)
CIE-LAB	lab(46.39, 65.54, -49.88)
CIE-LCH	lch(46.39, 82.36, 322.73°)
OKLab	oklab(56.66% 0.1715 -0.1396)
OKLCH	oklch(56.66% 0.221 320.9)
XYZ	xyz(28.4489, 15.5582, 53.1237)
Luminance	0.1556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37C3 #4DC337

analogous

#6737C3 #AD37C3 #C33793

triadic

#AD37C3 #C3AD37 #37C3AD

tetradic

#AD37C3 #C36737 #4DC337 #3793C3

square

#AD37C3 #C36737 #4DC337 #3793C3

split-complementary

#AD37C3 #93C337 #37C367

monochromatic

#581C64 #832A93 #AD37C3 #C264D3 #D594E1

Accessibility & contrast

On white

5.11

#AD37C3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.11

#AD37C3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37C3

5.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37C3	#FFFFFF	#000000	##FFFFFF
##AD37C3	1.00	5.11	4.11	5.11
#FFFFFF	5.11	1.00	21.00	1.00
#000000	4.11	21.00	1.00	21.00
##FFFFFF	5.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0066C7

Deuteranopia (green-blind)

#4672C0

Tritanopia (blue-blind)

#AE527A

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad37c3;
/* rgb */ color: rgb(173, 55, 195);
/* oklch */ color: oklch(56.7% 0.221 320.9);

Tailwind

colors: {
  custom: {
    50: '#c979d6',
    500: '#ad37c3',
    950: '#000000',
  },
}

SCSS

$custom: #ad37c3;
$custom-light: #c979d6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37c3",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 195
  },
  "hsl": {
    "h": 290.571,
    "s": 56,
    "l": 49.02
  },
  "oklch": {
    "l": 0.56658,
    "c": 0.22117,
    "h": 320.9
  },
  "luminance": 0.15557
}

Semantic roles & 50–950 ramp

primary

#AD37C3

secondary

#94CC8A

accent

#DF4960

background

#FCF7FD

surface

#F9EEFA

border

#D2C9D3

text

#140A14

muted

#827C83

Preview Lab

Preview with #AD37C3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →