#AD37BD#AD37BD

#AD37BD is a mid, highly saturated purple. Relative luminance 0.153; OKLCH L 56.3% C 0.216 H 322.7°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#AD37BD
RGB	rgb(173, 55, 189)
HSL	hsl(293, 55%, 48%)
HSV	hsv(293, 71%, 74%)
CMYK	cmyk(8.5%, 70.9%, 0%, 25.9%)
CIE-LAB	lab(46.03, 64.46, -46.96)
CIE-LCH	lch(46.03, 79.75, 323.93°)
OKLab	oklab(56.29% 0.1719 -0.1311)
OKLCH	oklch(56.29% 0.216 322.7)
XYZ	xyz(27.7842, 15.2923, 49.6225)
Luminance	0.1529 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37BD #47BD37

analogous

#6A37BD #AD37BD #BD378A

triadic

#AD37BD #BDAD37 #37BDAD

tetradic

#AD37BD #BD6A37 #47BD37 #378ABD

square

#AD37BD #BD6A37 #47BD37 #378ABD

split-complementary

#AD37BD #8ABD37 #37BD6A

monochromatic

#561B5E #82298E #AD37BD #C360D1 #D590DF

Accessibility & contrast

On white

5.17

#AD37BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#AD37BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37BD

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37BD	#FFFFFF	#000000	##FFFFFF
##AD37BD	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064C1

Deuteranopia (green-blind)

#4B72BA

Tritanopia (blue-blind)

#AF4F77

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad37bd;
/* rgb */ color: rgb(173, 55, 189);
/* oklch */ color: oklch(56.3% 0.216 322.7);

Tailwind

colors: {
  custom: {
    50: '#c979d1',
    500: '#ad37bd',
    950: '#000000',
  },
}

SCSS

$custom: #ad37bd;
$custom-light: #c979d1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37bd",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 189
  },
  "hsl": {
    "h": 292.836,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.56288,
    "c": 0.21613,
    "h": 322.7
  },
  "luminance": 0.15291
}

Semantic roles & 50–950 ramp

primary

#AD37BD

secondary

#8EC986

accent

#DE4A5B

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD37BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →