#AD37BB#AD37BB

#AD37BB is a mid, highly saturated purple. Relative luminance 0.152; OKLCH L 56.2% C 0.214 H 323.3°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD37BB
RGB	rgb(173, 55, 187)
HSL	hsl(294, 55%, 47%)
HSV	hsv(294, 71%, 73%)
CMYK	cmyk(7.5%, 70.6%, 0%, 26.7%)
CIE-LAB	lab(45.92, 64.10, -45.98)
CIE-LCH	lch(45.92, 78.88, 324.35°)
OKLab	oklab(56.17% 0.1719 -0.1282)
OKLCH	oklch(56.17% 0.214 323.3)
XYZ	xyz(27.5686, 15.2061, 48.4870)
Luminance	0.1520 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37BB #45BB37

analogous

#6B37BB #AD37BB #BB3787

triadic

#AD37BB #BBAD37 #37BBAD

tetradic

#AD37BB #BB6B37 #45BB37 #3787BB

square

#AD37BB #BB6B37 #45BB37 #3787BB

split-complementary

#AD37BB #87BB37 #37BB6B

monochromatic

#551B5C #81298C #AD37BB #C45FD0 #D58EDE

Accessibility & contrast

On white

5.20

#AD37BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#AD37BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37BB

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37BB	#FFFFFF	#000000	##FFFFFF
##AD37BB	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0764BF

Deuteranopia (green-blind)

#4C71B8

Tritanopia (blue-blind)

#B04E75

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad37bb;
/* rgb */ color: rgb(173, 55, 187);
/* oklch */ color: oklch(56.2% 0.214 323.3);

Tailwind

colors: {
  custom: {
    50: '#c979d0',
    500: '#ad37bb',
    950: '#000000',
  },
}

SCSS

$custom: #ad37bb;
$custom-light: #c979d0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37bb",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 187
  },
  "hsl": {
    "h": 293.636,
    "s": 54.545,
    "l": 47.451
  },
  "oklch": {
    "l": 0.56167,
    "c": 0.21446,
    "h": 323.3
  },
  "luminance": 0.15204
}

Semantic roles & 50–950 ramp

primary

#AD37BB

secondary

#8CC985

accent

#DE4A5A

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD37BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →