#AD37BA#AD37BA

#AD37BA is a mid, highly saturated purple. Relative luminance 0.152; OKLCH L 56.1% C 0.214 H 323.6°. Best body text is #FFFFFF at 5.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD37BA
RGB	rgb(173, 55, 186)
HSL	hsl(294, 54%, 47%)
HSV	hsv(294, 70%, 73%)
CMYK	cmyk(7%, 70.4%, 0%, 27.1%)
CIE-LAB	lab(45.86, 63.92, -45.49)
CIE-LCH	lch(45.86, 78.45, 324.57°)
OKLab	oklab(56.11% 0.172 -0.1268)
OKLCH	oklch(56.11% 0.214 323.6)
XYZ	xyz(27.4619, 15.1634, 47.9252)
Luminance	0.1516 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37BA #44BA37

analogous

#6C37BA #AD37BA #BA3785

triadic

#AD37BA #BAAD37 #37BAAD

tetradic

#AD37BA #BA6C37 #44BA37 #3785BA

square

#AD37BA #BA6C37 #44BA37 #3785BA

split-complementary

#AD37BA #85BA37 #37BA6C

monochromatic

#551B5C #81298B #AD37BA #C45FD0 #D68EDE

Accessibility & contrast

On white

5.21

#AD37BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#AD37BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37BA

5.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37BA	#FFFFFF	#000000	##FFFFFF
##AD37BA	1.00	5.21	4.03	5.21
#FFFFFF	5.21	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B64BE

Deuteranopia (green-blind)

#4D71B7

Tritanopia (blue-blind)

#B04E75

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad37ba;
/* rgb */ color: rgb(173, 55, 186);
/* oklch */ color: oklch(56.1% 0.214 323.6);

Tailwind

colors: {
  custom: {
    50: '#c979cf',
    500: '#ad37ba',
    950: '#000000',
  },
}

SCSS

$custom: #ad37ba;
$custom-light: #c979cf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37ba",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 186
  },
  "hsl": {
    "h": 294.046,
    "s": 54.357,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56106,
    "c": 0.21363,
    "h": 323.6
  },
  "luminance": 0.15162
}

Semantic roles & 50–950 ramp

primary

#AD37BA

secondary

#8BC885

accent

#DE4A59

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD37BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →