#AD37B8#AD37B8

#AD37B8 is a mid, highly saturated purple. Relative luminance 0.151; OKLCH L 56.0% C 0.212 H 324.2°. Best body text is #FFFFFF at 5.23:1 contrast (WCAG AA passes).

Color values

HEX	#AD37B8
RGB	rgb(173, 55, 184)
HSL	hsl(295, 54%, 47%)
HSV	hsv(295, 70%, 72%)
CMYK	cmyk(6%, 70.1%, 0%, 27.8%)
CIE-LAB	lab(45.74, 63.57, -44.50)
CIE-LCH	lch(45.74, 77.60, 325.01°)
OKLab	oklab(55.99% 0.172 -0.1239)
OKLCH	oklch(55.99% 0.212 324.2)
XYZ	xyz(27.2508, 15.0790, 46.8133)
Luminance	0.1508 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37B8 #42B837

analogous

#6D37B8 #AD37B8 #B83783

triadic

#AD37B8 #B8AD37 #37B8AD

tetradic

#AD37B8 #B86D37 #42B837 #3783B8

square

#AD37B8 #B86D37 #42B837 #3783B8

split-complementary

#AD37B8 #83B837 #37B86D

monochromatic

#541B5A #812989 #AD37B8 #C55DCF #D68DDD

Accessibility & contrast

On white

5.23

#AD37B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#AD37B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37B8

5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37B8	#FFFFFF	#000000	##FFFFFF
##AD37B8	1.00	5.23	4.02	5.23
#FFFFFF	5.23	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1163BC

Deuteranopia (green-blind)

#4E71B5

Tritanopia (blue-blind)

#B04D74

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad37b8;
/* rgb */ color: rgb(173, 55, 184);
/* oklch */ color: oklch(56.0% 0.212 324.2);

Tailwind

colors: {
  custom: {
    50: '#c979ce',
    500: '#ad37b8',
    950: '#000000',
  },
}

SCSS

$custom: #ad37b8;
$custom-light: #c979ce;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37b8",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 184
  },
  "hsl": {
    "h": 294.884,
    "s": 53.975,
    "l": 46.863
  },
  "oklch": {
    "l": 0.55987,
    "c": 0.21197,
    "h": 324.2
  },
  "luminance": 0.15077
}

Semantic roles & 50–950 ramp

primary

#AD37B8

secondary

#89C784

accent

#DD4A57

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD37B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →