#AD37B4#AD37B4

#AD37B4 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 55.8% C 0.209 H 325.5°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD37B4
RGB	rgb(173, 55, 180)
HSL	hsl(297, 53%, 46%)
HSV	hsv(297, 69%, 71%)
CMYK	cmyk(3.9%, 69.4%, 0%, 29.4%)
CIE-LAB	lab(45.52, 62.87, -42.51)
CIE-LCH	lch(45.52, 75.89, 325.93°)
OKLab	oklab(55.75% 0.172 -0.1181)
OKLCH	oklch(55.75% 0.209 325.5)
XYZ	xyz(26.8374, 14.9136, 44.6362)
Luminance	0.1491 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37B4 #3EB437

analogous

#6E37B4 #AD37B4 #B4377C

triadic

#AD37B4 #B4AD37 #37B4AD

tetradic

#AD37B4 #B46E37 #3EB437 #377CB4

square

#AD37B4 #B46E37 #3EB437 #377CB4

split-complementary

#AD37B4 #7CB437 #37B46E

monochromatic

#531A56 #802985 #AD37B4 #C75BCD #D78ADB

Accessibility & contrast

On white

5.27

#AD37B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#AD37B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37B4

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37B4	#FFFFFF	#000000	##FFFFFF
##AD37B4	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A62B8

Deuteranopia (green-blind)

#5171B1

Tritanopia (blue-blind)

#B14B72

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad37b4;
/* rgb */ color: rgb(173, 55, 180);
/* oklch */ color: oklch(55.8% 0.209 325.5);

Tailwind

colors: {
  custom: {
    50: '#c978cb',
    500: '#ad37b4',
    950: '#000000',
  },
}

SCSS

$custom: #ad37b4;
$custom-light: #c978cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37b4",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 180
  },
  "hsl": {
    "h": 296.64,
    "s": 53.191,
    "l": 46.078
  },
  "oklch": {
    "l": 0.55752,
    "c": 0.20868,
    "h": 325.5
  },
  "luminance": 0.14912
}

Semantic roles & 50–950 ramp

primary

#AD37B4

secondary

#85C681

accent

#DD4B53

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →