#AD37B3#AD37B3

#AD37B3 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 55.7% C 0.208 H 325.9°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD37B3
RGB	rgb(173, 55, 179)
HSL	hsl(297, 53%, 46%)
HSV	hsv(297, 69%, 70%)
CMYK	cmyk(3.4%, 69.3%, 0%, 29.8%)
CIE-LAB	lab(45.46, 62.70, -42.01)
CIE-LCH	lch(45.46, 75.47, 326.17°)
OKLab	oklab(55.69% 0.172 -0.1166)
OKLCH	oklch(55.69% 0.208 325.9)
XYZ	xyz(26.7359, 14.8730, 44.1017)
Luminance	0.1487 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37B3 #3DB337

analogous

#6F37B3 #AD37B3 #B3377B

triadic

#AD37B3 #B3AD37 #37B3AD

tetradic

#AD37B3 #B36F37 #3DB337 #377BB3

square

#AD37B3 #B36F37 #3DB337 #377BB3

split-complementary

#AD37B3 #7BB337 #37B36F

monochromatic

#531A55 #802984 #AD37B3 #C75BCD #D78ADB

Accessibility & contrast

On white

5.28

#AD37B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#AD37B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37B3

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37B3	#FFFFFF	#000000	##FFFFFF
##AD37B3	1.00	5.28	3.97	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1C62B7

Deuteranopia (green-blind)

#5271B0

Tritanopia (blue-blind)

#B14A71

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad37b3;
/* rgb */ color: rgb(173, 55, 179);
/* oklch */ color: oklch(55.7% 0.208 325.9);

Tailwind

colors: {
  custom: {
    50: '#c978ca',
    500: '#ad37b3',
    950: '#000000',
  },
}

SCSS

$custom: #ad37b3;
$custom-light: #c978ca;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37b3",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 179
  },
  "hsl": {
    "h": 297.097,
    "s": 52.991,
    "l": 45.882
  },
  "oklch": {
    "l": 0.55693,
    "c": 0.20786,
    "h": 325.9
  },
  "luminance": 0.14871
}

Semantic roles & 50–950 ramp

primary

#AD37B3

secondary

#84C581

accent

#DC4B52

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →