#AD37B0#AD37B0

#AD37B0 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 55.5% C 0.205 H 326.9°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD37B0
RGB	rgb(173, 55, 176)
HSL	hsl(299, 52%, 45%)
HSV	hsv(299, 69%, 69%)
CMYK	cmyk(1.7%, 68.8%, 0%, 31%)
CIE-LAB	lab(45.29, 62.18, -40.51)
CIE-LCH	lch(45.29, 74.21, 326.92°)
OKLab	oklab(55.52% 0.172 -0.1123)
OKLCH	oklch(55.52% 0.205 326.9)
XYZ	xyz(26.4358, 14.7530, 42.5211)
Luminance	0.1475 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37B0 #3AB037

analogous

#7037B0 #AD37B0 #B03777

triadic

#AD37B0 #B0AD37 #37B0AD

tetradic

#AD37B0 #B07037 #3AB037 #3777B0

square

#AD37B0 #B07037 #3AB037 #3777B0

split-complementary

#AD37B0 #77B037 #37B070

monochromatic

#511A53 #7F2881 #AD37B0 #C859CB #D888DA

Accessibility & contrast

On white

5.32

#AD37B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#AD37B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37B0

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37B0	#FFFFFF	#000000	##FFFFFF
##AD37B0	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2162B3

Deuteranopia (green-blind)

#5370AD

Tritanopia (blue-blind)

#B2496F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad37b0;
/* rgb */ color: rgb(173, 55, 176);
/* oklch */ color: oklch(55.5% 0.205 326.9);

Tailwind

colors: {
  custom: {
    50: '#c978c8',
    500: '#ad37b0',
    950: '#000000',
  },
}

SCSS

$custom: #ad37b0;
$custom-light: #c978c8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37b0",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 176
  },
  "hsl": {
    "h": 298.512,
    "s": 52.381,
    "l": 45.294
  },
  "oklch": {
    "l": 0.55521,
    "c": 0.20542,
    "h": 326.9
  },
  "luminance": 0.14751
}

Semantic roles & 50–950 ramp

primary

#AD37B0

secondary

#81C47F

accent

#DC4C50

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →