#AD37AF#AD37AF

#AD37AF is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.5% C 0.205 H 327.2°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#AD37AF
RGB	rgb(173, 55, 175)
HSL	hsl(299, 52%, 45%)
HSV	hsv(299, 69%, 69%)
CMYK	cmyk(1.1%, 68.6%, 0%, 31.4%)
CIE-LAB	lab(45.24, 62.01, -40.01)
CIE-LCH	lch(45.24, 73.79, 327.17°)
OKLab	oklab(55.46% 0.172 -0.1108)
OKLCH	oklch(55.46% 0.205 327.2)
XYZ	xyz(26.3372, 14.7136, 42.0019)
Luminance	0.1471 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37AF #39AF37

analogous

#7137AF #AD37AF #AF3775

triadic

#AD37AF #AFAD37 #37AFAD

tetradic

#AD37AF #AF7137 #39AF37 #3775AF

square

#AD37AF #AF7137 #39AF37 #3775AF

split-complementary

#AD37AF #75AF37 #37AF71

monochromatic

#511A52 #7F2880 #AD37AF #C959CB #D887D9

Accessibility & contrast

On white

5.33

#AD37AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#AD37AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37AF

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37AF	#FFFFFF	#000000	##FFFFFF
##AD37AF	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2261B2

Deuteranopia (green-blind)

#5470AC

Tritanopia (blue-blind)

#B2496F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad37af;
/* rgb */ color: rgb(173, 55, 175);
/* oklch */ color: oklch(55.5% 0.205 327.2);

Tailwind

colors: {
  custom: {
    50: '#c978c7',
    500: '#ad37af',
    950: '#000000',
  },
}

SCSS

$custom: #ad37af;
$custom-light: #c978c7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37af",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 175
  },
  "hsl": {
    "h": 299,
    "s": 52.174,
    "l": 45.098
  },
  "oklch": {
    "l": 0.55464,
    "c": 0.20461,
    "h": 327.2
  },
  "luminance": 0.14712
}

Semantic roles & 50–950 ramp

primary

#AD37AF

secondary

#80C37F

accent

#DC4C4F

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37AF

Body copy rendered with the generated semantic roles for this colour.

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