#AD37AB#AD37AB

#AD37AB is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.2% C 0.201 H 328.6°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD37AB
RGB	rgb(173, 55, 171)
HSL	hsl(301, 52%, 45%)
HSV	hsv(301, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 1.2%, 32.2%)
CIE-LAB	lab(45.02, 61.33, -37.98)
CIE-LCH	lch(45.02, 72.14, 328.23°)
OKLab	oklab(55.24% 0.1719 -0.1049)
OKLCH	oklch(55.24% 0.201 328.6)
XYZ	xyz(25.9502, 14.5587, 39.9635)
Luminance	0.1456 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37AB #37AD39

analogous

#7437AD #AD37AB #AD3770

triadic

#AD37AB #ABAD37 #37ABAD

tetradic

#AD37AB #AD7437 #37AD39 #3770AD

square

#AD37AB #AD7437 #37AD39 #3770AD

split-complementary

#AD37AB #70AD37 #37AD74

monochromatic

#50194F #7F287D #AD37AB #CA57C8 #D886D7

Accessibility & contrast

On white

5.37

#AD37AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD37AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37AB

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37AB	#FFFFFF	#000000	##FFFFFF
##AD37AB	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2761AE

Deuteranopia (green-blind)

#5670A8

Tritanopia (blue-blind)

#B3476D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad37ab;
/* rgb */ color: rgb(173, 55, 171);
/* oklch */ color: oklch(55.2% 0.201 328.6);

Tailwind

colors: {
  custom: {
    50: '#c978c4',
    500: '#ad37ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad37ab;
$custom-light: #c978c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37ab",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 171
  },
  "hsl": {
    "h": 301.017,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55239,
    "c": 0.2014,
    "h": 328.6
  },
  "luminance": 0.14557
}

Semantic roles & 50–950 ramp

primary

#AD37AB

secondary

#7DC27F

accent

#DB4F4D

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →