#AD37A5#AD37A5

#AD37A5 is a mid, vivid purple. Relative luminance 0.143; OKLCH L 54.9% C 0.197 H 330.7°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX#AD37A5
RGBrgb(173, 55, 165)
HSLhsl(304, 52%, 45%)
HSVhsv(304, 68%, 68%)
CMYKcmyk(0%, 68.2%, 4.6%, 32.2%)
CIE-LABlab(44.71, 60.34, -34.92)
CIE-LCHlch(44.71, 69.72, 329.94°)
OKLaboklab(54.91% 0.1716 -0.0961)
OKLCHoklch(54.91% 0.197 330.7)
XYZxyz(25.3912, 14.3351, 37.0196)
Luminance0.1433 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD37A5 #37AD3F
analogous
#7A37AD #AD37A5 #AD376A
triadic
#AD37A5 #A5AD37 #37A5AD
tetradic
#AD37A5 #AD7A37 #37AD3F #376AAD
square
#AD37A5 #AD7A37 #37AD3F #376AAD
split-complementary
#AD37A5 #6AAD37 #37AD7A
monochromatic
#50194C #7F2879 #AD37A5 #CA57C2 #D886D3

Accessibility & contrast

On white

5.43
#AD37A5 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.87
#AD37A5 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37A5
5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD37A5#FFFFFF#000000##FFFFFF
##AD37A51.005.433.875.43
#FFFFFF5.431.0021.001.00
#0000003.8721.001.0021.00
##FFFFFF5.431.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2D5FA8
Deuteranopia (green-blind)
#5970A2
Tritanopia (blue-blind)
#B4446A
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #ad37a5;
/* rgb */ color: rgb(173, 55, 165);
/* oklch */ color: oklch(54.9% 0.197 330.7);
Tailwind
colors: {
  custom: {
    50: '#c978c0',
    500: '#ad37a5',
    950: '#000000',
  },
}
SCSS
$custom: #ad37a5;
$custom-light: #c978c0;
$custom-dark: #000000;
JSON
{
  "hex": "#ad37a5",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 165
  },
  "hsl": {
    "h": 304.068,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54911,
    "c": 0.19665,
    "h": 330.7
  },
  "luminance": 0.14333
}

Semantic roles & 50–950 ramp

primary
#AD37A5
secondary
#7DC282
accent
#DB564D
background
#FCF7FB
surface
#F9EEF7
border
#D2C9D0
text
#140A12
muted
#827C81

Preview Lab

Preview with #AD37A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD37A5 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva