#AD37A5#AD37A5

#AD37A5 is a mid, vivid purple. Relative luminance 0.143; OKLCH L 54.9% C 0.197 H 330.7°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD37A5
RGB	rgb(173, 55, 165)
HSL	hsl(304, 52%, 45%)
HSV	hsv(304, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 4.6%, 32.2%)
CIE-LAB	lab(44.71, 60.34, -34.92)
CIE-LCH	lch(44.71, 69.72, 329.94°)
OKLab	oklab(54.91% 0.1716 -0.0961)
OKLCH	oklch(54.91% 0.197 330.7)
XYZ	xyz(25.3912, 14.3351, 37.0196)
Luminance	0.1433 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37A5 #37AD3F

analogous

#7A37AD #AD37A5 #AD376A

triadic

#AD37A5 #A5AD37 #37A5AD

tetradic

#AD37A5 #AD7A37 #37AD3F #376AAD

square

#AD37A5 #AD7A37 #37AD3F #376AAD

split-complementary

#AD37A5 #6AAD37 #37AD7A

monochromatic

#50194C #7F2879 #AD37A5 #CA57C2 #D886D3

Accessibility & contrast

On white

5.43

#AD37A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD37A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37A5

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37A5	#FFFFFF	#000000	##FFFFFF
##AD37A5	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5FA8

Deuteranopia (green-blind)

#5970A2

Tritanopia (blue-blind)

#B4446A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad37a5;
/* rgb */ color: rgb(173, 55, 165);
/* oklch */ color: oklch(54.9% 0.197 330.7);

Tailwind

colors: {
  custom: {
    50: '#c978c0',
    500: '#ad37a5',
    950: '#000000',
  },
}

SCSS

$custom: #ad37a5;
$custom-light: #c978c0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37a5",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 165
  },
  "hsl": {
    "h": 304.068,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54911,
    "c": 0.19665,
    "h": 330.7
  },
  "luminance": 0.14333
}

Semantic roles & 50–950 ramp

primary

#AD37A5

secondary

#7DC282

accent

#DB564D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD37A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →