#AD379D#AD379D

#AD379D is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.5% C 0.191 H 333.8°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD379D
RGB	rgb(173, 55, 157)
HSL	hsl(308, 52%, 45%)
HSV	hsv(308, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 9.2%, 32.2%)
CIE-LAB	lab(44.31, 59.06, -30.77)
CIE-LCH	lch(44.31, 66.60, 332.48°)
OKLab	oklab(54.49% 0.1709 -0.0842)
OKLCH	oklch(54.49% 0.191 333.8)
XYZ	xyz(24.6857, 14.0530, 33.3041)
Luminance	0.1405 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD379D #37AD47

analogous

#8237AD #AD379D #AD3762

triadic

#AD379D #9DAD37 #379DAD

tetradic

#AD379D #AD8237 #37AD47 #3762AD

square

#AD379D #AD8237 #37AD47 #3762AD

split-complementary

#AD379D #62AD37 #37AD82

monochromatic

#501949 #7F2873 #AD379D #CA57BA #D886CD

Accessibility & contrast

On white

5.51

#AD379D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD379D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD379D

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD379D	#FFFFFF	#000000	##FFFFFF
##AD379D	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345EA0

Deuteranopia (green-blind)

#5D6F9A

Tritanopia (blue-blind)

#B54165

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad379d;
/* rgb */ color: rgb(173, 55, 157);
/* oklch */ color: oklch(54.5% 0.191 333.8);

Tailwind

colors: {
  custom: {
    50: '#c978ba',
    500: '#ad379d',
    950: '#000000',
  },
}

SCSS

$custom: #ad379d;
$custom-light: #c978ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad379d",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 157
  },
  "hsl": {
    "h": 308.136,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5449,
    "c": 0.19053,
    "h": 333.8
  },
  "luminance": 0.14051
}

Semantic roles & 50–950 ramp

primary

#AD379D

secondary

#7DC287

accent

#DB604D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD379D

Body copy rendered with the generated semantic roles for this colour.

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