#AD379A#AD379A

#AD379A is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.3% C 0.188 H 335.0°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD379A
RGB	rgb(173, 55, 154)
HSL	hsl(310, 52%, 45%)
HSV	hsv(310, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 11%, 32.2%)
CIE-LAB	lab(44.16, 58.59, -29.20)
CIE-LCH	lch(44.16, 65.47, 333.51°)
OKLab	oklab(54.34% 0.1706 -0.0797)
OKLCH	oklch(54.34% 0.188 335)
XYZ	xyz(24.4327, 13.9518, 31.9717)
Luminance	0.1395 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD379A #37AD4A

analogous

#8537AD #AD379A #AD375F

triadic

#AD379A #9AAD37 #379AAD

tetradic

#AD379A #AD8537 #37AD4A #375FAD

square

#AD379A #AD8537 #37AD4A #375FAD

split-complementary

#AD379A #5FAD37 #37AD85

monochromatic

#501947 #7F2871 #AD379A #CA57B7 #D886CB

Accessibility & contrast

On white

5.54

#AD379A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD379A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD379A

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD379A	#FFFFFF	#000000	##FFFFFF
##AD379A	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375D9D

Deuteranopia (green-blind)

#5E6F97

Tritanopia (blue-blind)

#B54064

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad379a;
/* rgb */ color: rgb(173, 55, 154);
/* oklch */ color: oklch(54.3% 0.188 335.0);

Tailwind

colors: {
  custom: {
    50: '#c977b8',
    500: '#ad379a',
    950: '#000000',
  },
}

SCSS

$custom: #ad379a;
$custom-light: #c977b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad379a",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 154
  },
  "hsl": {
    "h": 309.661,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54338,
    "c": 0.18828,
    "h": 335
  },
  "luminance": 0.1395
}

Semantic roles & 50–950 ramp

primary

#AD379A

secondary

#7DC289

accent

#DB644D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD379A

Body copy rendered with the generated semantic roles for this colour.

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