#AD3791#AD3791

#AD3791 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.9% C 0.182 H 338.7°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD3791
RGB	rgb(173, 55, 145)
HSL	hsl(314, 52%, 45%)
HSV	hsv(314, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 16.2%, 32.2%)
CIE-LAB	lab(43.75, 57.23, -24.43)
CIE-LCH	lch(43.75, 62.23, 336.88°)
OKLab	oklab(53.9% 0.1694 -0.0661)
OKLCH	oklch(53.9% 0.182 338.7)
XYZ	xyz(23.7111, 13.6631, 28.1710)
Luminance	0.1366 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3791 #37AD53

analogous

#8E37AD #AD3791 #AD3756

triadic

#AD3791 #91AD37 #3791AD

tetradic

#AD3791 #AD8E37 #37AD53 #3756AD

square

#AD3791 #AD8E37 #37AD53 #3756AD

split-complementary

#AD3791 #56AD37 #37AD8E

monochromatic

#501943 #7F286A #AD3791 #CA57AF #D886C5

Accessibility & contrast

On white

5.63

#AD3791 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD3791 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3791

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3791	#FFFFFF	#000000	##FFFFFF
##AD3791	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C5C94

Deuteranopia (green-blind)

#626E8E

Tritanopia (blue-blind)

#B73C5F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3791;
/* rgb */ color: rgb(173, 55, 145);
/* oklch */ color: oklch(53.9% 0.182 338.7);

Tailwind

colors: {
  custom: {
    50: '#c977b1',
    500: '#ad3791',
    950: '#000000',
  },
}

SCSS

$custom: #ad3791;
$custom-light: #c977b1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3791",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 145
  },
  "hsl": {
    "h": 314.237,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53898,
    "c": 0.18181,
    "h": 338.7
  },
  "luminance": 0.13661
}

Semantic roles & 50–950 ramp

primary

#AD3791

secondary

#7DC28E

accent

#DB6E4D

background

#FCF7FA

surface

#F9EEF5

border

#D2C9CF

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3791

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →