#AD3790#AD3790

#AD3790 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.9% C 0.181 H 339.1°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD3790
RGB	rgb(173, 55, 144)
HSL	hsl(315, 52%, 45%)
HSV	hsv(315, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 16.8%, 32.2%)
CIE-LAB	lab(43.70, 57.08, -23.90)
CIE-LCH	lch(43.70, 61.88, 337.29°)
OKLab	oklab(53.85% 0.1692 -0.0646)
OKLCH	oklch(53.85% 0.181 339.1)
XYZ	xyz(23.6343, 13.6324, 27.7667)
Luminance	0.1363 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3790 #37AD54

analogous

#8F37AD #AD3790 #AD3755

triadic

#AD3790 #90AD37 #3790AD

tetradic

#AD3790 #AD8F37 #37AD54 #3755AD

square

#AD3790 #AD8F37 #37AD54 #3755AD

split-complementary

#AD3790 #55AD37 #37AD8F

monochromatic

#501943 #7F2869 #AD3790 #CA57AE #D886C4

Accessibility & contrast

On white

5.64

#AD3790 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD3790 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3790

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3790	#FFFFFF	#000000	##FFFFFF
##AD3790	1.00	5.64	3.73	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D5B93

Deuteranopia (green-blind)

#626E8D

Tritanopia (blue-blind)

#B73B5E

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3790;
/* rgb */ color: rgb(173, 55, 144);
/* oklch */ color: oklch(53.9% 0.181 339.1);

Tailwind

colors: {
  custom: {
    50: '#c977b0',
    500: '#ad3790',
    950: '#000000',
  },
}

SCSS

$custom: #ad3790;
$custom-light: #c977b0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3790",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 144
  },
  "hsl": {
    "h": 314.746,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53851,
    "c": 0.18112,
    "h": 339.1
  },
  "luminance": 0.1363
}

Semantic roles & 50–950 ramp

primary

#AD3790

secondary

#7DC28E

accent

#DB704D

background

#FCF7FA

surface

#F9EEF5

border

#D2C9CF

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →