#AD3789#AD3789

#AD3789 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.5% C 0.176 H 342.2°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD3789
RGB	rgb(173, 55, 137)
HSL	hsl(318, 52%, 45%)
HSV	hsv(318, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 20.8%, 32.2%)
CIE-LAB	lab(43.40, 56.08, -20.12)
CIE-LCH	lch(43.40, 59.58, 340.26°)
OKLab	oklab(53.53% 0.168 -0.0539)
OKLCH	oklch(53.53% 0.176 342.2)
XYZ	xyz(23.1158, 13.4250, 25.0359)
Luminance	0.1342 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3789 #37AD5B

analogous

#9637AD #AD3789 #AD374E

triadic

#AD3789 #89AD37 #3789AD

tetradic

#AD3789 #AD9637 #37AD5B #374EAD

square

#AD3789 #AD9637 #37AD5B #374EAD

split-complementary

#AD3789 #4EAD37 #37AD96

monochromatic

#50193F #7F2864 #AD3789 #CA57A7 #D886BF

Accessibility & contrast

On white

5.70

#AD3789 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD3789 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3789

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3789	#FFFFFF	#000000	##FFFFFF
##AD3789	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415A8B

Deuteranopia (green-blind)

#656E86

Tritanopia (blue-blind)

#B8385B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3789;
/* rgb */ color: rgb(173, 55, 137);
/* oklch */ color: oklch(53.5% 0.176 342.2);

Tailwind

colors: {
  custom: {
    50: '#c977ab',
    500: '#ad3789',
    950: '#000000',
  },
}

SCSS

$custom: #ad3789;
$custom-light: #c977ab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3789",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 137
  },
  "hsl": {
    "h": 318.305,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53529,
    "c": 0.17641,
    "h": 342.2
  },
  "luminance": 0.13423
}

Semantic roles & 50–950 ramp

primary

#AD3789

secondary

#7DC292

accent

#DB784D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3789

Body copy rendered with the generated semantic roles for this colour.

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