#AD3784#AD3784

#AD3784 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.3% C 0.173 H 344.5°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD3784
RGB	rgb(173, 55, 132)
HSL	hsl(321, 52%, 45%)
HSV	hsv(321, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 23.7%, 32.2%)
CIE-LAB	lab(43.19, 55.39, -17.39)
CIE-LCH	lch(43.19, 58.05, 342.57°)
OKLab	oklab(53.31% 0.1669 -0.0463)
OKLCH	oklch(53.31% 0.173 344.5)
XYZ	xyz(22.7654, 13.2848, 23.1906)
Luminance	0.1328 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3784 #37AD60

analogous

#9B37AD #AD3784 #AD3749

triadic

#AD3784 #84AD37 #3784AD

tetradic

#AD3784 #AD9B37 #37AD60 #3749AD

square

#AD3784 #AD9B37 #37AD60 #3749AD

split-complementary

#AD3784 #49AD37 #37AD9B

monochromatic

#50193D #7F2861 #AD3784 #CA57A2 #D886BC

Accessibility & contrast

On white

5.74

#AD3784 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD3784 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3784

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3784	#FFFFFF	#000000	##FFFFFF
##AD3784	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435986

Deuteranopia (green-blind)

#666D81

Tritanopia (blue-blind)

#B83658

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3784;
/* rgb */ color: rgb(173, 55, 132);
/* oklch */ color: oklch(53.3% 0.173 344.5);

Tailwind

colors: {
  custom: {
    50: '#c977a8',
    500: '#ad3784',
    950: '#000000',
  },
}

SCSS

$custom: #ad3784;
$custom-light: #c977a8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3784",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 132
  },
  "hsl": {
    "h": 320.847,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5331,
    "c": 0.17324,
    "h": 344.5
  },
  "luminance": 0.13283
}

Semantic roles & 50–950 ramp

primary

#AD3784

secondary

#7DC295

accent

#DB7E4D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3784

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →