#AD3781#AD3781

#AD3781 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.2% C 0.171 H 345.9°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD3781
RGB	rgb(173, 55, 129)
HSL	hsl(322, 52%, 45%)
HSV	hsv(322, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 25.4%, 32.2%)
CIE-LAB	lab(43.07, 54.98, -15.74)
CIE-LCH	lch(43.07, 57.19, 344.03°)
OKLab	oklab(53.18% 0.1663 -0.0417)
OKLCH	oklch(53.18% 0.171 345.9)
XYZ	xyz(22.5631, 13.2039, 22.1250)
Luminance	0.1320 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3781 #37AD63

analogous

#9E37AD #AD3781 #AD3746

triadic

#AD3781 #81AD37 #3781AD

tetradic

#AD3781 #AD9E37 #37AD63 #3746AD

square

#AD3781 #AD9E37 #37AD63 #3746AD

split-complementary

#AD3781 #46AD37 #37AD9E

monochromatic

#50193C #7F285E #AD3781 #CA579F #D886BA

Accessibility & contrast

On white

5.77

#AD3781 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD3781 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3781

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3781	#FFFFFF	#000000	##FFFFFF
##AD3781	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455983

Deuteranopia (green-blind)

#676D7E

Tritanopia (blue-blind)

#B93557

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3781;
/* rgb */ color: rgb(173, 55, 129);
/* oklch */ color: oklch(53.2% 0.171 345.9);

Tailwind

colors: {
  custom: {
    50: '#c977a5',
    500: '#ad3781',
    950: '#000000',
  },
}

SCSS

$custom: #ad3781;
$custom-light: #c977a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3781",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 129
  },
  "hsl": {
    "h": 322.373,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53182,
    "c": 0.17141,
    "h": 345.9
  },
  "luminance": 0.13202
}

Semantic roles & 50–950 ramp

primary

#AD3781

secondary

#7DC297

accent

#DB824D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3781

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →