#AD3780#AD3780

#AD3780 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.1% C 0.171 H 346.4°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AD3780
RGB	rgb(173, 55, 128)
HSL	hsl(323, 52%, 45%)
HSV	hsv(323, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 26%, 32.2%)
CIE-LAB	lab(43.03, 54.85, -15.19)
CIE-LCH	lch(43.03, 56.92, 344.53°)
OKLab	oklab(53.14% 0.166 -0.0402)
OKLCH	oklch(53.14% 0.171 346.4)
XYZ	xyz(22.4970, 13.1775, 21.7766)
Luminance	0.1318 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3780 #37AD64

analogous

#9F37AD #AD3780 #AD3745

triadic

#AD3780 #80AD37 #3780AD

tetradic

#AD3780 #AD9F37 #37AD64 #3745AD

square

#AD3780 #AD9F37 #37AD64 #3745AD

split-complementary

#AD3780 #45AD37 #37AD9F

monochromatic

#50193B #7F285E #AD3780 #CA579E #D886B9

Accessibility & contrast

On white

5.78

#AD3780 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD3780 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3780

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3780	#FFFFFF	#000000	##FFFFFF
##AD3780	1.00	5.78	3.64	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455982

Deuteranopia (green-blind)

#686D7D

Tritanopia (blue-blind)

#B93456

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3780;
/* rgb */ color: rgb(173, 55, 128);
/* oklch */ color: oklch(53.1% 0.171 346.4);

Tailwind

colors: {
  custom: {
    50: '#c977a5',
    500: '#ad3780',
    950: '#000000',
  },
}

SCSS

$custom: #ad3780;
$custom-light: #c977a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3780",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 128
  },
  "hsl": {
    "h": 322.881,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5314,
    "c": 0.17082,
    "h": 346.4
  },
  "luminance": 0.13175
}

Semantic roles & 50–950 ramp

primary

#AD3780

secondary

#7DC298

accent

#DB834D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3780

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →