#AD3776#AD3776

#AD3776 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.7% C 0.165 H 351.3°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD3776
RGB	rgb(173, 55, 118)
HSL	hsl(328, 52%, 45%)
HSV	hsv(328, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 31.8%, 32.2%)
CIE-LAB	lab(42.65, 53.58, -9.61)
CIE-LCH	lch(42.65, 54.43, 349.84°)
OKLab	oklab(52.74% 0.1634 -0.0249)
OKLCH	oklch(52.74% 0.165 351.3)
XYZ	xyz(21.8709, 12.9270, 18.4794)
Luminance	0.1293 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3776 #37AD6E

analogous

#A937AD #AD3776 #AD373B

triadic

#AD3776 #76AD37 #3776AD

tetradic

#AD3776 #ADA937 #37AD6E #373BAD

square

#AD3776 #ADA937 #37AD6E #373BAD

split-complementary

#AD3776 #3BAD37 #37ADA9

monochromatic

#501937 #7F2856 #AD3776 #CA5794 #D886B2

Accessibility & contrast

On white

5.86

#AD3776 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD3776 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3776

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3776	#FFFFFF	#000000	##FFFFFF
##AD3776	1.00	5.86	3.59	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495778

Deuteranopia (green-blind)

#6A6C73

Tritanopia (blue-blind)

#BA3052

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3776;
/* rgb */ color: rgb(173, 55, 118);
/* oklch */ color: oklch(52.7% 0.165 351.3);

Tailwind

colors: {
  custom: {
    50: '#c9769d',
    500: '#ad3776',
    950: '#000000',
  },
}

SCSS

$custom: #ad3776;
$custom-light: #c9769d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3776",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 118
  },
  "hsl": {
    "h": 327.966,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52741,
    "c": 0.16532,
    "h": 351.3
  },
  "luminance": 0.12925
}

Semantic roles & 50–950 ramp

primary

#AD3776

secondary

#7DC29E

accent

#DB8F4D

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3776

Body copy rendered with the generated semantic roles for this colour.

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