#AD3772#AD3772

#AD3772 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.6% C 0.163 H 353.4°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD3772
RGB	rgb(173, 55, 114)
HSL	hsl(330, 52%, 45%)
HSV	hsv(330, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 34.1%, 32.2%)
CIE-LAB	lab(42.51, 53.10, -7.35)
CIE-LCH	lch(42.51, 53.60, 352.12°)
OKLab	oklab(52.59% 0.1623 -0.0188)
OKLCH	oklch(52.59% 0.163 353.4)
XYZ	xyz(21.6382, 12.8340, 17.2540)
Luminance	0.1283 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3772 #37AD72

analogous

#AD37AD #AD3772 #AD3737

triadic

#AD3772 #72AD37 #3772AD

tetradic

#AD3772 #ADAD37 #37AD72 #3737AD

square

#AD3772 #ADAD37 #37AD72 #3737AD

split-complementary

#AD3772 #37AD37 #37ADAD

monochromatic

#501935 #7F2853 #AD3772 #CA5791 #D886AF

Accessibility & contrast

On white

5.89

#AD3772 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD3772 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3772

5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3772	#FFFFFF	#000000	##FFFFFF
##AD3772	1.00	5.89	3.57	5.89
#FFFFFF	5.89	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5774

Deuteranopia (green-blind)

#6B6C6F

Tritanopia (blue-blind)

#BA2E50

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3772;
/* rgb */ color: rgb(173, 55, 114);
/* oklch */ color: oklch(52.6% 0.163 353.4);

Tailwind

colors: {
  custom: {
    50: '#ca769a',
    500: '#ad3772',
    950: '#000000',
  },
}

SCSS

$custom: #ad3772;
$custom-light: #ca769a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3772",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 114
  },
  "hsl": {
    "h": 330,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5259,
    "c": 0.16337,
    "h": 353.4
  },
  "luminance": 0.12832
}

Semantic roles & 50–950 ramp

primary

#AD3772

secondary

#7DC2A0

accent

#DB944D

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →