#AD3765#AD3765
#AD3765 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.1% C 0.158 H 0.3°. Best body text is #FFFFFF at 5.98:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3765 |
|---|---|
| RGB | rgb(173, 55, 101) |
| HSL | hsl(337, 52%, 45%) |
| HSV | hsv(337, 68%, 68%) |
| CMYK | cmyk(0%, 68.2%, 41.6%, 32.2%) |
| CIE-LAB | lab(42.09, 51.64, 0.11) |
| CIE-LCH | lch(42.09, 51.64, 0.12°) |
| OKLab | oklab(52.14% 0.1581 0.0009) |
| OKLCH | oklch(52.14% 0.158 0.3) |
| XYZ | xyz(20.9502, 12.5587, 13.6302) |
| Luminance | 0.1256 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.35
Deep Pink
#CB0162
ΔE00 5.69
Violet Red
#A50055
ΔE00 6.47
Magenta (survey)
#C20078
ΔE00 6.69
Purplish Red
#B0054B
ΔE00 6.78
Dark Rose
#B5485D
ΔE00 7.09
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3765 #37AD7F
analogous
#AD37A0 #AD3765 #AD4437
triadic
#AD3765 #65AD37 #3765AD
tetradic
#AD3765 #A0AD37 #37AD7F #4437AD
square
#AD3765 #A0AD37 #37AD7F #4437AD
split-complementary
#AD3765 #37AD44 #37A0AD
monochromatic
#50192F #7F284A #AD3765 #CA5784 #D886A6
Accessibility & contrast
On white
5.98
#AD3765 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#AD3765 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3765
5.98:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3765 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3765 | 1.00 | 5.98 | 3.51 | 5.98 |
| #FFFFFF | 5.98 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.98 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F5566
Deuteranopia (green-blind)
#6E6C62
Tritanopia (blue-blind)
#BB294A
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad3765; /* rgb */ color: rgb(173, 55, 101); /* oklch */ color: oklch(52.1% 0.158 0.3);
Tailwind
colors: {
custom: {
50: '#ca7690',
500: '#ad3765',
950: '#000000',
},
}SCSS
$custom: #ad3765; $custom-light: #ca7690; $custom-dark: #000000;
JSON
{
"hex": "#ad3765",
"rgb": {
"r": 173,
"g": 55,
"b": 101
},
"hsl": {
"h": 336.61,
"s": 51.754,
"l": 44.706
},
"oklch": {
"l": 0.52141,
"c": 0.1581,
"h": 0.3
},
"luminance": 0.12556
}Semantic roles & 50–950 ramp
primary
#AD3765
secondary
#7DC2A7
accent
#DBA44D
background
#FDF7F8
surface
#FAEDF0
border
#D3C8CB
text
#14090C
muted
#837B7D