#AD3761#AD3761

#AD3761 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.0% C 0.157 H 2.5°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#AD3761
RGB	rgb(173, 55, 97)
HSL	hsl(339, 52%, 45%)
HSV	hsv(339, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 43.9%, 32.2%)
CIE-LAB	lab(41.97, 51.23, 2.43)
CIE-LCH	lch(41.97, 51.29, 2.72°)
OKLab	oklab(52.02% 0.1567 0.0069)
OKLCH	oklch(52.02% 0.157 2.5)
XYZ	xyz(20.7590, 12.4822, 12.6231)
Luminance	0.1248 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3761 #37AD83

analogous

#AD379C #AD3761 #AD4837

triadic

#AD3761 #61AD37 #3761AD

tetradic

#AD3761 #9CAD37 #37AD83 #4837AD

square

#AD3761 #9CAD37 #37AD83 #4837AD

split-complementary

#AD3761 #37AD48 #379CAD

monochromatic

#50192D #7F2847 #AD3761 #CA5780 #D886A3

Accessibility & contrast

On white

6.01

#AD3761 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3761 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3761

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3761	#FFFFFF	#000000	##FFFFFF
##AD3761	1.00	6.01	3.50	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505562

Deuteranopia (green-blind)

#6F6B5E

Tritanopia (blue-blind)

#BC2748

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3761;
/* rgb */ color: rgb(173, 55, 97);
/* oklch */ color: oklch(52.0% 0.157 2.5);

Tailwind

colors: {
  custom: {
    50: '#ca768d',
    500: '#ad3761',
    950: '#000000',
  },
}

SCSS

$custom: #ad3761;
$custom-light: #ca768d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3761",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 97
  },
  "hsl": {
    "h": 338.644,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52015,
    "c": 0.15684,
    "h": 2.5
  },
  "luminance": 0.1248
}

Semantic roles & 50–950 ramp

primary

#AD3761

secondary

#7DC2AA

accent

#DBA84D

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14090C

muted

#837B7D

Preview Lab

Preview with #AD3761

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →