#AD3744#AD3744

#AD3744 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.3% C 0.153 H 18.2°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AD3744
RGB	rgb(173, 55, 68)
HSL	hsl(353, 52%, 45%)
HSV	hsv(353, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 60.7%, 32.2%)
CIE-LAB	lab(41.27, 48.75, 19.57)
CIE-LCH	lch(41.27, 52.53, 21.87°)
OKLab	oklab(51.27% 0.1454 0.0477)
OKLCH	oklch(51.27% 0.153 18.2)
XYZ	xyz(19.6451, 12.0367, 6.7566)
Luminance	0.1203 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3744 #37ADA0

analogous

#AD377F #AD3744 #AD6537

triadic

#AD3744 #44AD37 #3744AD

tetradic

#AD3744 #7FAD37 #37ADA0 #6537AD

square

#AD3744 #7FAD37 #37ADA0 #6537AD

split-complementary

#AD3744 #37AD65 #377FAD

monochromatic

#50191F #7F2832 #AD3744 #CA5764 #D8868F

Accessibility & contrast

On white

6.16

#AD3744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD3744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3744

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3744	#FFFFFF	#000000	##FFFFFF
##AD3744	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565244

Deuteranopia (green-blind)

#746A41

Tritanopia (blue-blind)

#BD1C3D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3744;
/* rgb */ color: rgb(173, 55, 68);
/* oklch */ color: oklch(51.3% 0.153 18.2);

Tailwind

colors: {
  custom: {
    50: '#cc7577',
    500: '#ad3744',
    950: '#000000',
  },
}

SCSS

$custom: #ad3744;
$custom-light: #cc7577;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3744",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 68
  },
  "hsl": {
    "h": 353.39,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.51268,
    "c": 0.15304,
    "h": 18.2
  },
  "luminance": 0.12034
}

Semantic roles & 50–950 ramp

primary

#AD3744

secondary

#7DC2BB

accent

#DBCB4D

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3744

Body copy rendered with the generated semantic roles for this colour.

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