#AD3726#AD3726

#AD3726 is a mid, vivid red. Relative luminance 0.118; OKLCH L 50.8% C 0.157 H 31.1°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD3726
RGB	rgb(173, 55, 38)
HSL	hsl(8, 64%, 41%)
HSV	hsv(8, 78%, 68%)
CMYK	cmyk(0%, 68.2%, 78%, 32.2%)
CIE-LAB	lab(40.83, 47.14, 36.88)
CIE-LCH	lch(40.83, 59.86, 38.04°)
OKLab	oklab(50.79% 0.1342 0.0811)
OKLCH	oklch(50.79% 0.157 31.1)
XYZ	xyz(18.9518, 11.7594, 3.1052)
Luminance	0.1176 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3726 #269CAD

analogous

#AD2658 #AD3726 #AD7B26

triadic

#AD3726 #26AD37 #3726AD

tetradic

#AD3726 #58AD26 #269CAD #7B26AD

square

#AD3726 #58AD26 #269CAD #7B26AD

split-complementary

#AD3726 #26AD7B #2658AD

monochromatic

#491710 #7B271B #AD3726 #D44F3C #DF7C6E

Accessibility & contrast

On white

6.27

#AD3726 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD3726 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3726

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3726	#FFFFFF	#000000	##FFFFFF
##AD3726	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595023

Deuteranopia (green-blind)

#766A21

Tritanopia (blue-blind)

#BF1134

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3726;
/* rgb */ color: rgb(173, 55, 38);
/* oklch */ color: oklch(50.8% 0.157 31.1);

Tailwind

colors: {
  custom: {
    50: '#ce7561',
    500: '#ad3726',
    950: '#000000',
  },
}

SCSS

$custom: #ad3726;
$custom-light: #ce7561;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3726",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 38
  },
  "hsl": {
    "h": 7.556,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.50794,
    "c": 0.15683,
    "h": 31.1
  },
  "luminance": 0.11757
}

Semantic roles & 50–950 ramp

primary

#AD3726

secondary

#69BAC6

accent

#D2E741

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3726

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →