#AD3724#AD3724

#AD3724 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.8% C 0.157 H 31.8°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD3724
RGB	rgb(173, 55, 36)
HSL	hsl(8, 66%, 41%)
HSV	hsv(8, 79%, 68%)
CMYK	cmyk(0%, 68.2%, 79.2%, 32.2%)
CIE-LAB	lab(40.81, 47.07, 37.95)
CIE-LCH	lch(40.81, 60.46, 38.88°)
OKLab	oklab(50.77% 0.1336 0.0828)
OKLCH	oklch(50.77% 0.157 31.8)
XYZ	xyz(18.9204, 11.7468, 2.9398)
Luminance	0.1174 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3724 #249AAD

analogous

#AD2455 #AD3724 #AD7B24

triadic

#AD3724 #24AD37 #3724AD

tetradic

#AD3724 #55AD24 #249AAD #7B24AD

square

#AD3724 #55AD24 #249AAD #7B24AD

split-complementary

#AD3724 #24AD7B #2455AD

monochromatic

#48170F #7A2719 #AD3724 #D64E39 #E07B6B

Accessibility & contrast

On white

6.27

#AD3724 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD3724 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3724

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3724	#FFFFFF	#000000	##FFFFFF
##AD3724	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595021

Deuteranopia (green-blind)

#766A1F

Tritanopia (blue-blind)

#BF1134

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3724;
/* rgb */ color: rgb(173, 55, 36);
/* oklch */ color: oklch(50.8% 0.157 31.8);

Tailwind

colors: {
  custom: {
    50: '#ce7560',
    500: '#ad3724',
    950: '#000000',
  },
}

SCSS

$custom: #ad3724;
$custom-light: #ce7560;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3724",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 36
  },
  "hsl": {
    "h": 8.321,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50773,
    "c": 0.15721,
    "h": 31.8
  },
  "luminance": 0.11744
}

Semantic roles & 50–950 ramp

primary

#AD3724

secondary

#66B9C6

accent

#D1E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3724

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →