#AD369D#AD369D

#AD369D is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.4% C 0.192 H 333.8°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD369D
RGB	rgb(173, 54, 157)
HSL	hsl(308, 52%, 45%)
HSV	hsv(308, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 9.2%, 32.2%)
CIE-LAB	lab(44.17, 59.44, -30.98)
CIE-LCH	lch(44.17, 67.03, 332.47°)
OKLab	oklab(54.39% 0.172 -0.0848)
OKLCH	oklch(54.39% 0.192 333.8)
XYZ	xyz(24.6387, 13.9589, 33.2884)
Luminance	0.1396 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD369D #36AD46

analogous

#8236AD #AD369D #AD3662

triadic

#AD369D #9DAD36 #369DAD

tetradic

#AD369D #AD8236 #36AD46 #3662AD

square

#AD369D #AD8236 #36AD46 #3662AD

split-complementary

#AD369D #62AD36 #36AD82

monochromatic

#501948 #7E2773 #AD369D #CA56BB #D985CD

Accessibility & contrast

On white

5.54

#AD369D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD369D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD369D

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD369D	#FFFFFF	#000000	##FFFFFF
##AD369D	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335DA0

Deuteranopia (green-blind)

#5D6F9A

Tritanopia (blue-blind)

#B54065

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad369d;
/* rgb */ color: rgb(173, 54, 157);
/* oklch */ color: oklch(54.4% 0.192 333.8);

Tailwind

colors: {
  custom: {
    50: '#c977ba',
    500: '#ad369d',
    950: '#000000',
  },
}

SCSS

$custom: #ad369d;
$custom-light: #c977ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad369d",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 157
  },
  "hsl": {
    "h": 308.067,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54393,
    "c": 0.19179,
    "h": 333.8
  },
  "luminance": 0.13957
}

Semantic roles & 50–950 ramp

primary

#AD369D

secondary

#7CC286

accent

#DC5F4C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD369D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →