#AD3699#AD3699

#AD3699 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.2% C 0.189 H 335.3°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD3699
RGB	rgb(173, 54, 153)
HSL	hsl(310, 52%, 45%)
HSV	hsv(310, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 11.6%, 32.2%)
CIE-LAB	lab(43.98, 58.82, -28.89)
CIE-LCH	lch(43.98, 65.53, 333.84°)
OKLab	oklab(54.19% 0.1716 -0.0788)
OKLCH	oklch(54.19% 0.189 335.3)
XYZ	xyz(24.3028, 13.8246, 31.5193)
Luminance	0.1382 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3699 #36AD4A

analogous

#8636AD #AD3699 #AD365E

triadic

#AD3699 #99AD36 #3699AD

tetradic

#AD3699 #AD8636 #36AD4A #365EAD

square

#AD3699 #AD8636 #36AD4A #365EAD

split-complementary

#AD3699 #5EAD36 #36AD86

monochromatic

#501947 #7E2770 #AD3699 #CA56B7 #D985CB

Accessibility & contrast

On white

5.58

#AD3699 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD3699 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3699

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3699	#FFFFFF	#000000	##FFFFFF
##AD3699	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365D9C

Deuteranopia (green-blind)

#5E6E96

Tritanopia (blue-blind)

#B53E63

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad3699;
/* rgb */ color: rgb(173, 54, 153);
/* oklch */ color: oklch(54.2% 0.189 335.3);

Tailwind

colors: {
  custom: {
    50: '#c977b7',
    500: '#ad3699',
    950: '#000000',
  },
}

SCSS

$custom: #ad3699;
$custom-light: #c977b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3699",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 153
  },
  "hsl": {
    "h": 310.084,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54189,
    "c": 0.18882,
    "h": 335.3
  },
  "luminance": 0.13822
}

Semantic roles & 50–950 ramp

primary

#AD3699

secondary

#7CC288

accent

#DC644C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3699

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →