#AD3698#AD3698

#AD3698 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.1% C 0.188 H 335.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD3698
RGB	rgb(173, 54, 152)
HSL	hsl(311, 52%, 45%)
HSV	hsv(311, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 12.1%, 32.2%)
CIE-LAB	lab(43.93, 58.66, -28.36)
CIE-LCH	lch(43.93, 65.16, 334.20°)
OKLab	oklab(54.14% 0.1715 -0.0772)
OKLCH	oklch(54.14% 0.188 335.8)
XYZ	xyz(24.2205, 13.7917, 31.0861)
Luminance	0.1379 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3698 #36AD4B

analogous

#8736AD #AD3698 #AD365D

triadic

#AD3698 #98AD36 #3698AD

tetradic

#AD3698 #AD8736 #36AD4B #365DAD

square

#AD3698 #AD8736 #36AD4B #365DAD

split-complementary

#AD3698 #5DAD36 #36AD87

monochromatic

#501946 #7E276F #AD3698 #CA56B6 #D985CA

Accessibility & contrast

On white

5.59

#AD3698 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD3698 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3698

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3698	#FFFFFF	#000000	##FFFFFF
##AD3698	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375C9B

Deuteranopia (green-blind)

#5F6E95

Tritanopia (blue-blind)

#B63E62

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad3698;
/* rgb */ color: rgb(173, 54, 152);
/* oklch */ color: oklch(54.1% 0.188 335.8);

Tailwind

colors: {
  custom: {
    50: '#c977b6',
    500: '#ad3698',
    950: '#000000',
  },
}

SCSS

$custom: #ad3698;
$custom-light: #c977b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3698",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 152
  },
  "hsl": {
    "h": 310.588,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54139,
    "c": 0.18809,
    "h": 335.8
  },
  "luminance": 0.1379
}

Semantic roles & 50–950 ramp

primary

#AD3698

secondary

#7CC289

accent

#DC654C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3698

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →