#AD3697#AD3697

#AD3697 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.1% C 0.187 H 336.2°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD3697
RGB	rgb(173, 54, 151)
HSL	hsl(311, 52%, 45%)
HSV	hsv(311, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 12.7%, 32.2%)
CIE-LAB	lab(43.89, 58.51, -27.83)
CIE-LCH	lch(43.89, 64.80, 334.56°)
OKLab	oklab(54.09% 0.1714 -0.0757)
OKLCH	oklch(54.09% 0.187 336.2)
XYZ	xyz(24.1390, 13.7590, 30.6566)
Luminance	0.1376 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3697 #36AD4C

analogous

#8736AD #AD3697 #AD365C

triadic

#AD3697 #97AD36 #3697AD

tetradic

#AD3697 #AD8736 #36AD4C #365CAD

square

#AD3697 #AD8736 #36AD4C #365CAD

split-complementary

#AD3697 #5CAD36 #36AD87

monochromatic

#501946 #7E276E #AD3697 #CA56B5 #D985C9

Accessibility & contrast

On white

5.60

#AD3697 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD3697 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3697

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3697	#FFFFFF	#000000	##FFFFFF
##AD3697	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385C9A

Deuteranopia (green-blind)

#5F6E94

Tritanopia (blue-blind)

#B63D62

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad3697;
/* rgb */ color: rgb(173, 54, 151);
/* oklch */ color: oklch(54.1% 0.187 336.2);

Tailwind

colors: {
  custom: {
    50: '#c977b6',
    500: '#ad3697',
    950: '#000000',
  },
}

SCSS

$custom: #ad3697;
$custom-light: #c977b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3697",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 151
  },
  "hsl": {
    "h": 311.092,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54089,
    "c": 0.18737,
    "h": 336.2
  },
  "luminance": 0.13757
}

Semantic roles & 50–950 ramp

primary

#AD3697

secondary

#7CC289

accent

#DC674C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →