#AD3694#AD3694

#AD3694 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.9% C 0.185 H 337.4°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD3694
RGB	rgb(173, 54, 148)
HSL	hsl(313, 52%, 45%)
HSV	hsv(313, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 14.5%, 32.2%)
CIE-LAB	lab(43.75, 58.06, -26.24)
CIE-LCH	lch(43.75, 63.72, 335.68°)
OKLab	oklab(53.94% 0.171 -0.0712)
OKLCH	oklch(53.94% 0.185 337.4)
XYZ	xyz(23.8985, 13.6628, 29.3898)
Luminance	0.1366 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3694 #36AD4F

analogous

#8B36AD #AD3694 #AD3659

triadic

#AD3694 #94AD36 #3694AD

tetradic

#AD3694 #AD8B36 #36AD4F #3659AD

square

#AD3694 #AD8B36 #36AD4F #3659AD

split-complementary

#AD3694 #59AD36 #36AD8B

monochromatic

#501944 #7E276C #AD3694 #CA56B2 #D985C7

Accessibility & contrast

On white

5.63

#AD3694 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD3694 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3694

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3694	#FFFFFF	#000000	##FFFFFF
##AD3694	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A5C97

Deuteranopia (green-blind)

#606E91

Tritanopia (blue-blind)

#B63C60

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3694;
/* rgb */ color: rgb(173, 54, 148);
/* oklch */ color: oklch(53.9% 0.185 337.4);

Tailwind

colors: {
  custom: {
    50: '#c977b3',
    500: '#ad3694',
    950: '#000000',
  },
}

SCSS

$custom: #ad3694;
$custom-light: #c977b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3694",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 148
  },
  "hsl": {
    "h": 312.605,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.53942,
    "c": 0.18521,
    "h": 337.4
  },
  "luminance": 0.13661
}

Semantic roles & 50–950 ramp

primary

#AD3694

secondary

#7CC28B

accent

#DC6A4C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3694

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →