#AD3673#AD3673

#AD3673 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.5% C 0.165 H 352.7°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD3673
RGB	rgb(173, 54, 115)
HSL	hsl(329, 52%, 45%)
HSV	hsv(329, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 33.5%, 32.2%)
CIE-LAB	lab(42.40, 53.61, -8.13)
CIE-LCH	lch(42.40, 54.22, 351.38°)
OKLab	oklab(52.52% 0.1638 -0.0209)
OKLCH	oklch(52.52% 0.165 352.7)
XYZ	xyz(21.6485, 12.7628, 17.5397)
Luminance	0.1276 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3673 #36AD70

analogous

#AC36AD #AD3673 #AD3637

triadic

#AD3673 #73AD36 #3673AD

tetradic

#AD3673 #ADAC36 #36AD70 #3637AD

square

#AD3673 #ADAC36 #36AD70 #3637AD

split-complementary

#AD3673 #37AD36 #36ADAC

monochromatic

#501935 #7E2754 #AD3673 #CA5692 #D985B0

Accessibility & contrast

On white

5.91

#AD3673 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD3673 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3673

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3673	#FFFFFF	#000000	##FFFFFF
##AD3673	1.00	5.91	3.55	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495675

Deuteranopia (green-blind)

#6B6C70

Tritanopia (blue-blind)

#BA2E50

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3673;
/* rgb */ color: rgb(173, 54, 115);
/* oklch */ color: oklch(52.5% 0.165 352.7);

Tailwind

colors: {
  custom: {
    50: '#ca769b',
    500: '#ad3673',
    950: '#000000',
  },
}

SCSS

$custom: #ad3673;
$custom-light: #ca769b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3673",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 115
  },
  "hsl": {
    "h": 329.244,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.52522,
    "c": 0.16514,
    "h": 352.7
  },
  "luminance": 0.1276
}

Semantic roles & 50–950 ramp

primary

#AD3673

secondary

#7CC29F

accent

#DC924C

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3673

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →