#AD3672#AD3672

#AD3672 is a mid, vivid pink. Relative luminance 0.127; OKLCH L 52.5% C 0.165 H 353.3°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).

Color values

HEX	#AD3672
RGB	rgb(173, 54, 114)
HSL	hsl(330, 52%, 45%)
HSV	hsv(330, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 34.1%, 32.2%)
CIE-LAB	lab(42.37, 53.49, -7.56)
CIE-LCH	lch(42.37, 54.02, 351.96°)
OKLab	oklab(52.49% 0.1635 -0.0193)
OKLCH	oklch(52.49% 0.165 353.3)
XYZ	xyz(21.5912, 12.7399, 17.2383)
Luminance	0.1274 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3672 #36AD71

analogous

#AD36AD #AD3672 #AD3636

triadic

#AD3672 #72AD36 #3672AD

tetradic

#AD3672 #ADAD36 #36AD71 #3636AD

square

#AD3672 #ADAD36 #36AD71 #3636AD

split-complementary

#AD3672 #36AD36 #36ADAD

monochromatic

#501935 #7E2753 #AD3672 #CA5691 #D985AF

Accessibility & contrast

On white

5.92

#AD3672 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD3672 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3672

5.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3672	#FFFFFF	#000000	##FFFFFF
##AD3672	1.00	5.92	3.55	5.92
#FFFFFF	5.92	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5674

Deuteranopia (green-blind)

#6B6C6F

Tritanopia (blue-blind)

#BA2D4F

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3672;
/* rgb */ color: rgb(173, 54, 114);
/* oklch */ color: oklch(52.5% 0.165 353.3);

Tailwind

colors: {
  custom: {
    50: '#ca769a',
    500: '#ad3672',
    950: '#000000',
  },
}

SCSS

$custom: #ad3672;
$custom-light: #ca769a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3672",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 114
  },
  "hsl": {
    "h": 329.748,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.52485,
    "c": 0.16467,
    "h": 353.3
  },
  "luminance": 0.12737
}

Semantic roles & 50–950 ramp

primary

#AD3672

secondary

#7CC29F

accent

#DC934C

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3672

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →