#AD3669#AD3669
#AD3669 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.2% C 0.161 H 358.0°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3669 |
|---|---|
| RGB | rgb(173, 54, 105) |
| HSL | hsl(334, 52%, 45%) |
| HSV | hsv(334, 69%, 68%) |
| CMYK | cmyk(0%, 68.8%, 39.3%, 32.2%) |
| CIE-LAB | lab(42.07, 52.47, -2.42) |
| CIE-LCH | lch(42.07, 52.52, 357.36°) |
| OKLab | oklab(52.17% 0.1607 -0.0057) |
| OKLCH | oklch(52.17% 0.161 358) |
| XYZ | xyz(21.1039, 12.5450, 14.6719) |
| Luminance | 0.1254 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Light Burgundy
#A8415B
ΔE00 5.53
Magenta (survey)
#C20078
ΔE00 5.77
Deep Pink
#CB0162
ΔE00 6.04
Violet Red
#A50055
ΔE00 6.48
Deep Magenta
#A0025C
ΔE00 6.95
Dark Fuchsia
#9D0759
ΔE00 7.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3669 #36AD7A
analogous
#AD36A5 #AD3669 #AD3F36
triadic
#AD3669 #69AD36 #3669AD
tetradic
#AD3669 #A5AD36 #36AD7A #3F36AD
square
#AD3669 #A5AD36 #36AD7A #3F36AD
split-complementary
#AD3669 #36AD3F #36A5AD
monochromatic
#501930 #7E274D #AD3669 #CA5688 #D985A9
Accessibility & contrast
On white
5.99
#AD3669 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#AD3669 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3669
5.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3669 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3669 | 1.00 | 5.99 | 3.51 | 5.99 |
| #FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D556A
Deuteranopia (green-blind)
#6D6C66
Tritanopia (blue-blind)
#BB294B
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad3669; /* rgb */ color: rgb(173, 54, 105); /* oklch */ color: oklch(52.2% 0.161 358.0);
Tailwind
colors: {
custom: {
50: '#ca7693',
500: '#ad3669',
950: '#000000',
},
}SCSS
$custom: #ad3669; $custom-light: #ca7693; $custom-dark: #000000;
JSON
{
"hex": "#ad3669",
"rgb": {
"r": 173,
"g": 54,
"b": 105
},
"hsl": {
"h": 334.286,
"s": 52.423,
"l": 44.51
},
"oklch": {
"l": 0.52166,
"c": 0.16081,
"h": 358
},
"luminance": 0.12542
}Semantic roles & 50–950 ramp
primary
#AD3669
secondary
#7CC2A4
accent
#DC9E4C
background
#FDF7F9
surface
#FAEDF1
border
#D3C8CB
text
#14090D
muted
#837B7E