#AD3668#AD3668
#AD3668 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.1% C 0.160 H 358.5°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3668 |
|---|---|
| RGB | rgb(173, 54, 104) |
| HSL | hsl(335, 52%, 45%) |
| HSV | hsv(335, 69%, 68%) |
| CMYK | cmyk(0%, 68.8%, 39.9%, 32.2%) |
| CIE-LAB | lab(42.04, 52.36, -1.84) |
| CIE-LCH | lch(42.04, 52.39, 357.99°) |
| OKLab | oklab(52.13% 0.1604 -0.0042) |
| OKLCH | oklch(52.13% 0.16 358.5) |
| XYZ | xyz(21.0528, 12.5246, 14.4028) |
| Luminance | 0.1252 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Light Burgundy
#A8415B
ΔE00 5.28
Deep Pink
#CB0162
ΔE00 5.93
Magenta (survey)
#C20078
ΔE00 5.95
Violet Red
#A50055
ΔE00 6.41
Deep Magenta
#A0025C
ΔE00 6.99
Dark Fuchsia
#9D0759
ΔE00 7.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3668 #36AD7B
analogous
#AD36A4 #AD3668 #AD4036
triadic
#AD3668 #68AD36 #3668AD
tetradic
#AD3668 #A4AD36 #36AD7B #4036AD
square
#AD3668 #A4AD36 #36AD7B #4036AD
split-complementary
#AD3668 #36AD40 #36A4AD
monochromatic
#501930 #7E274C #AD3668 #CA5687 #D985A8
Accessibility & contrast
On white
5.99
#AD3668 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#AD3668 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3668
5.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3668 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3668 | 1.00 | 5.99 | 3.50 | 5.99 |
| #FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D5569
Deuteranopia (green-blind)
#6D6B65
Tritanopia (blue-blind)
#BB294B
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad3668; /* rgb */ color: rgb(173, 54, 104); /* oklch */ color: oklch(52.1% 0.160 358.5);
Tailwind
colors: {
custom: {
50: '#ca7693',
500: '#ad3668',
950: '#000000',
},
}SCSS
$custom: #ad3668; $custom-light: #ca7693; $custom-dark: #000000;
JSON
{
"hex": "#ad3668",
"rgb": {
"r": 173,
"g": 54,
"b": 104
},
"hsl": {
"h": 334.79,
"s": 52.423,
"l": 44.51
},
"oklch": {
"l": 0.52133,
"c": 0.16043,
"h": 358.5
},
"luminance": 0.12522
}Semantic roles & 50–950 ramp
primary
#AD3668
secondary
#7CC2A5
accent
#DC9F4C
background
#FDF7F9
surface
#FAEDF1
border
#D3C8CB
text
#14090D
muted
#837B7E