#AD3667#AD3667
#AD3667 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.1% C 0.160 H 359.0°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3667 |
|---|---|
| RGB | rgb(173, 54, 103) |
| HSL | hsl(335, 52%, 45%) |
| HSV | hsv(335, 69%, 68%) |
| CMYK | cmyk(0%, 68.8%, 40.5%, 32.2%) |
| CIE-LAB | lab(42.01, 52.25, -1.26) |
| CIE-LCH | lch(42.01, 52.27, 358.62°) |
| OKLab | oklab(52.1% 0.1601 -0.0027) |
| OKLCH | oklch(52.1% 0.16 359) |
| XYZ | xyz(21.0023, 12.5044, 14.1369) |
| Luminance | 0.1250 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Light Burgundy
#A8415B
ΔE00 5.02
Deep Pink
#CB0162
ΔE00 5.82
Magenta (survey)
#C20078
ΔE00 6.14
Violet Red
#A50055
ΔE00 6.36
Deep Magenta
#A0025C
ΔE00 7.04
Purplish Red
#B0054B
ΔE00 7.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3667 #36AD7C
analogous
#AD36A3 #AD3667 #AD4036
triadic
#AD3667 #67AD36 #3667AD
tetradic
#AD3667 #A3AD36 #36AD7C #4036AD
square
#AD3667 #A3AD36 #36AD7C #4036AD
split-complementary
#AD3667 #36AD40 #36A3AD
monochromatic
#50192F #7E274B #AD3667 #CA5686 #D985A7
Accessibility & contrast
On white
6.00
#AD3667 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#AD3667 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3667
6.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3667 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3667 | 1.00 | 6.00 | 3.50 | 6.00 |
| #FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D5568
Deuteranopia (green-blind)
#6D6B64
Tritanopia (blue-blind)
#BB284A
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad3667; /* rgb */ color: rgb(173, 54, 103); /* oklch */ color: oklch(52.1% 0.160 359.0);
Tailwind
colors: {
custom: {
50: '#ca7692',
500: '#ad3667',
950: '#000000',
},
}SCSS
$custom: #ad3667; $custom-light: #ca7692; $custom-dark: #000000;
JSON
{
"hex": "#ad3667",
"rgb": {
"r": 173,
"g": 54,
"b": 103
},
"hsl": {
"h": 335.294,
"s": 52.423,
"l": 44.51
},
"oklch": {
"l": 0.52099,
"c": 0.16007,
"h": 359
},
"luminance": 0.12502
}Semantic roles & 50–950 ramp
primary
#AD3667
secondary
#7CC2A6
accent
#DCA14C
background
#FDF7F8
surface
#FAEDF0
border
#D3C8CB
text
#14090D
muted
#837B7D