#AD3647#AD3647

#AD3647 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.2% C 0.154 H 16.3°. Best body text is #FFFFFF at 6.18:1 contrast (WCAG AA passes).

Color values

HEX	#AD3647
RGB	rgb(173, 54, 71)
HSL	hsl(351, 52%, 45%)
HSV	hsv(351, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 59%, 32.2%)
CIE-LAB	lab(41.18, 49.38, 17.59)
CIE-LCH	lch(41.18, 52.41, 19.60°)
OKLab	oklab(51.22% 0.1479 0.0433)
OKLCH	oklch(51.22% 0.154 16.3)
XYZ	xyz(19.6920, 11.9802, 7.2355)
Luminance	0.1198 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3647 #36AD9C

analogous

#AD3682 #AD3647 #AD6136

triadic

#AD3647 #47AD36 #3647AD

tetradic

#AD3647 #82AD36 #36AD9C #6136AD

square

#AD3647 #82AD36 #36AD9C #6136AD

split-complementary

#AD3647 #36AD61 #3682AD

monochromatic

#501921 #7E2734 #AD3647 #CA5667 #D98591

Accessibility & contrast

On white

6.18

#AD3647 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#AD3647 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3647

6.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3647	#FFFFFF	#000000	##FFFFFF
##AD3647	1.00	6.18	3.40	6.18
#FFFFFF	6.18	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545147

Deuteranopia (green-blind)

#736A44

Tritanopia (blue-blind)

#BD1B3D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3647;
/* rgb */ color: rgb(173, 54, 71);
/* oklch */ color: oklch(51.2% 0.154 16.3);

Tailwind

colors: {
  custom: {
    50: '#cc757a',
    500: '#ad3647',
    950: '#000000',
  },
}

SCSS

$custom: #ad3647;
$custom-light: #cc757a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3647",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 71
  },
  "hsl": {
    "h": 351.429,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.51221,
    "c": 0.15412,
    "h": 16.3
  },
  "luminance": 0.11978
}

Semantic roles & 50–950 ramp

primary

#AD3647

secondary

#7CC2B8

accent

#DCC74C

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3647

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →