#AD3624#AD3624

#AD3624 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.7% C 0.158 H 31.4°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD3624
RGB	rgb(173, 54, 36)
HSL	hsl(8, 66%, 41%)
HSV	hsv(8, 79%, 68%)
CMYK	cmyk(0%, 68.8%, 79.2%, 32.2%)
CIE-LAB	lab(40.66, 47.48, 37.80)
CIE-LCH	lch(40.66, 60.69, 38.52°)
OKLab	oklab(50.66% 0.1349 0.0825)
OKLCH	oklch(50.66% 0.158 31.4)
XYZ	xyz(18.8733, 11.6528, 2.9241)
Luminance	0.1165 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3624 #249BAD

analogous

#AD2456 #AD3624 #AD7A24

triadic

#AD3624 #24AD36 #3624AD

tetradic

#AD3624 #56AD24 #249BAD #7A24AD

square

#AD3624 #56AD24 #249BAD #7A24AD

split-complementary

#AD3624 #24AD7A #2456AD

monochromatic

#48160F #7A2619 #AD3624 #D64D39 #E07B6B

Accessibility & contrast

On white

6.31

#AD3624 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD3624 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3624

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3624	#FFFFFF	#000000	##FFFFFF
##AD3624	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#594F21

Deuteranopia (green-blind)

#76691F

Tritanopia (blue-blind)

#BF0D33

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3624;
/* rgb */ color: rgb(173, 54, 36);
/* oklch */ color: oklch(50.7% 0.158 31.4);

Tailwind

colors: {
  custom: {
    50: '#ce7460',
    500: '#ad3624',
    950: '#000000',
  },
}

SCSS

$custom: #ad3624;
$custom-light: #ce7460;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3624",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 36
  },
  "hsl": {
    "h": 7.883,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50659,
    "c": 0.15813,
    "h": 31.4
  },
  "luminance": 0.1165
}

Semantic roles & 50–950 ramp

primary

#AD3624

secondary

#66BAC6

accent

#D2E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3624

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →