#AD35AD#AD35AD

#AD35AD is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.2% C 0.205 H 327.9°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD35AD
RGB	rgb(173, 53, 173)
HSL	hsl(300, 53%, 44%)
HSV	hsv(300, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 0%, 32.2%)
CIE-LAB	lab(44.87, 62.41, -39.41)
CIE-LCH	lch(44.87, 73.81, 327.73°)
OKLab	oklab(55.16% 0.174 -0.1091)
OKLCH	oklch(55.16% 0.205 327.9)
XYZ	xyz(26.0492, 14.4494, 40.9441)
Luminance	0.1445 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35AD #35AD35

analogous

#7135AD #AD35AD #AD3571

triadic

#AD35AD #ADAD35 #35ADAD

tetradic

#AD35AD #AD7135 #35AD35 #3571AD

square

#AD35AD #AD7135 #35AD35 #3571AD

split-complementary

#AD35AD #71AD35 #35AD71

monochromatic

#4F184F #7E277E #AD35AD #CB54CB #D983D9

Accessibility & contrast

On white

5.40

#AD35AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#AD35AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35AD

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35AD	#FFFFFF	#000000	##FFFFFF
##AD35AD	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2160B0

Deuteranopia (green-blind)

#5470AA

Tritanopia (blue-blind)

#B2466D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad35ad;
/* rgb */ color: rgb(173, 53, 173);
/* oklch */ color: oklch(55.2% 0.205 327.9);

Tailwind

colors: {
  custom: {
    50: '#c977c6',
    500: '#ad35ad',
    950: '#000000',
  },
}

SCSS

$custom: #ad35ad;
$custom-light: #c977c6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35ad",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 173
  },
  "hsl": {
    "h": 300,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55164,
    "c": 0.20538,
    "h": 327.9
  },
  "luminance": 0.14448
}

Semantic roles & 50–950 ramp

primary

#AD35AD

secondary

#7BC37B

accent

#DD4B4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD35AD

Body copy rendered with the generated semantic roles for this colour.

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