#AD35AC#AD35AC

#AD35AC is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.1% C 0.205 H 328.3°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD35AC
RGB	rgb(173, 53, 172)
HSL	hsl(301, 53%, 44%)
HSV	hsv(301, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 0.6%, 32.2%)
CIE-LAB	lab(44.82, 62.24, -38.90)
CIE-LCH	lch(44.82, 73.40, 327.99°)
OKLab	oklab(55.11% 0.174 -0.1076)
OKLCH	oklch(55.11% 0.205 328.3)
XYZ	xyz(25.9528, 14.4108, 40.4364)
Luminance	0.1441 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35AC #35AD36

analogous

#7235AD #AD35AC #AD3570

triadic

#AD35AC #ACAD35 #35ACAD

tetradic

#AD35AC #AD7235 #35AD36 #3570AD

square

#AD35AC #AD7235 #35AD36 #3570AD

split-complementary

#AD35AC #70AD35 #35AD72

monochromatic

#4F184F #7E277D #AD35AC #CB54CA #D983D8

Accessibility & contrast

On white

5.41

#AD35AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD35AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35AC

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35AC	#FFFFFF	#000000	##FFFFFF
##AD35AC	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2360AF

Deuteranopia (green-blind)

#5570A9

Tritanopia (blue-blind)

#B3466D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad35ac;
/* rgb */ color: rgb(173, 53, 172);
/* oklch */ color: oklch(55.1% 0.205 328.3);

Tailwind

colors: {
  custom: {
    50: '#c977c5',
    500: '#ad35ac',
    950: '#000000',
  },
}

SCSS

$custom: #ad35ac;
$custom-light: #c977c5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35ac",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 172
  },
  "hsl": {
    "h": 300.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55107,
    "c": 0.20459,
    "h": 328.3
  },
  "luminance": 0.14409
}

Semantic roles & 50–950 ramp

primary

#AD35AC

secondary

#7BC37C

accent

#DD4D4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD35AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →